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Graduating seniors Brandy Shigemoto and Kelly Cromack demonstrate their completion of the “10,000 Hour Rule”—a common theme in author Malcolm Gladwell’s 2008 sociology book Outliers—with a restrained, 2-color risograph invitation to their final exhibition.  



St. Edward's 2015 Graphic Design Seniors

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French / Pop-Tone / Sweet Tooth / 65 C

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St. Edward's 2015 Graphic Design Seniors Mailer
St. Edward's 2015 Graphic Design Seniors Mailer
St. Edward's 2015 Graphic Design Seniors Mailer
St. Edward's 2015 Graphic Design Seniors Mailer
St. Edward's 2015 Graphic Design Seniors Mailer
St. Edward's 2015 Graphic Design Seniors Mailer ---

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Project Description

This identity was created for the St. Edward's 2015 Graphic Design Senior Exhibition. The name of the exhibition references Malcolm Gladwell, who stated it takes 10,000 hours of practice to achieve mastery in a field. The work exhibited was a product of the senior's efforts to become proficient and skilled designers.

Brandy Shigemoto and Kelly Cromack created the logo, fold-out mailer, and campus poster. All of which were printed themselves with a MZ1090 Risograph printer.

Production Lesson(s)

Unfortunately it's very difficult to perfect registration with a Risograph, but eventually you start to embrace the aesthetic. The prime challenge we had was preventing the smudging of the posters which were sent in the mail.”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 7, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End