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Lead Image

Joseph Veazey Holiday Card


Production Method




Joseph Veazey



Timely Press

Designer and illustrator Joseph Veazey—with help from the nimble fingers of his elves design team — rolls his hand-die-cut eyes and sticks out his hand-pulley-system-ed tongue at the holidays. 




Quantity Produced


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

5 × 7 × 0.1 in.

Page Count

Paper Stock

White Uncoated 100#

Number of Colors








Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card
Joseph Veazey Holiday Card ---

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Project Description

Annual personal holiday card which consists of a pink envelope with a die cut face, which opens to reveal a green card. The card opens to reveal a colorful face with tongue sticking out that functioned as a pull tab. When the tongue is pulled, the character's eyes roll back in his head as the words "HAPPY HOLIDAYS," illustrated by hand, slide into view.

Production Lesson(s)

The construction of this project was done completely in the studio by the designer's team. It is a deceptively complex mechanism that links the pull tab to the eyes - which actually involves a string and pully system hidden behind the face. Individual pieces of string were cut, tied, and glued behind each face before mounting to the card. Die cutting on the envelope was done in-studio on a small diecutting press.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 13, 2015


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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