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French intellectual property attorneys Khalvadjian Avocats, with the help of Paris firm Graphéine, present a ‘bouquet of senses’ to convey the creative nature of the work they do and the clients they represent. 



Khalvadjian Avocats

Quantity Produced


Production Cost

Production Time

5 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors



Spot Gloss


Thread Sewn



Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure
Khalvadjian Avocats Sales Brochure ---

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Project Description

Khalvadjian Avocats has just upgraded its law firm's communication by entrusting the creation of its sales brochure to Graphéine. Dedicated to creation, production and innovation, the firm specializes in intellectual property. The purpose of this project is to reflet Khalvadjian's devotion to doing things differently and creatively, so we developed a singular object. Our response took the form of a booklet that is both a communication tool and a useful "gift" that will be able to accompany people in their daily work. The sales brochure was designed to be a book cover that envelops a notebook. Both objects can exist on their own of course, and yet they complete each other.

We chose to combine different printing techniques to create these two elements. On the outside, we see a sleek and dark object, a selective varnish discretely illuminates the logo and text on a matt laminate finish. Once opened, a bright orange inside gives a fresh yet bold feeling, the notebook on the other hand calms things down with its sobriety. The contrast in textures was carefully thought out on the notebook too: the paper used for the cover is lightly rough, a selective varnish and the inside paper soften things up, and last but not least the blue stitched binding on the side add a hint of color. The final project is well-finished, sober and elegant yet very contrasted and full of surprises. Thanks to Escourbiac's printing skills and to Khalvadjian's unfailing confidence in the development of this project, we were lucky enough to hold this beautifully designed and fabricated sales brochure in our hands!

Production Lesson(s)

The biggest challenge was to carefully pick the papers and colors so as to end up with a well-balanced bouquet of senses that help people feel what Khalvadjian Avocats is all about.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 23, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End