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Lead Image

Novum Cover


Production Method




Foxtrot Studio

Graphic Design: Adrian Chytry




Designed by Poland-based Foxtrot Studio, this two-color letterpressed magazine cover for German graphic design publication Novum allows subtle variations in printing to make each of the 12,000 copies unique.  




Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors






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Project Description

Foxtrot Studio had a great pleasure to design the front cover for the June issue of the German Novum Magazine. The graphic for this issue was dictated by an amazing technique of letterpress printing. The main topic - Self Promotion - was illustrated in a very detailed way, with all complicated shapes and ornaments that can be beautifully expressed in the printing press process.

Production Lesson(s)

One of the challenges for Wolf-Manufaktur, the manufacturer of the Cover, was printing the big surfaces on the cover with letterpress. Wolf Manufaktur decided to do the print in only two different working steps and take the production tolerance as part of the handcraft. That made every cover unique and gave it that great rough look. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 10, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End