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Lead Image

Brand by Name Christmas Cocktail Coasters


Production Method




Brand by Name

Original Recipes: Lauren Schell, Adi Ruiz, Nigella Lawson, Jimmy Irvine



The Artisan Press

Australian studio Brand by Name’s summer cocktail themed Christmas coasters may be annoying to snow-boot-clad Northern Hemisphere dwellers, but at least they give us something to keep our bellies warm. 




Quantity Produced

150 each

Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Coasters: 3.75 × 3.75 in.
Greeting Cards: 4.7 × 4.7

Page Count


Paper Stock

Wild / White / Cotton / 450gsm
Strathmore / Super Smooth / White / 352gsm

Number of Colors

3 (PMS 3242, 1925, 7518)




Brandon Grotesque

This piece is available for purchase for $18

Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters
Brand by Name Christmas Cocktail Coasters ---

Recent Posts



Project Description

Every year we design a creative gift to say "thank you" to clients, partners and friends, instead of a traditional Christmas card. For 2015, we created a series of coasters featuring cocktail recipes from our favourite mixologists around the world.

We designed a typographic treatment for each of the recipe titles, combined with patterns inspired by memories of lazy summers relaxing on tartan picnic rugs.

The finished product is a delicate set of letterpress coasters, packed together with a personalised card (each recipient received their first initial) and finished with a bespoke mailing label. Even the postage stamps were chosen with care (all featuring vintage advertisements).

Most importantly, the gift was well received by clients, standing out from the crowds of Christmas cards and showing off our skills.

Production Lesson(s)

While this wasn't our first letterpress project, it was definitely the most complex. The trick with choosing colours was to consider both the printing order and the impression weight of each plate.

Looking closely at the colour separations revealed linework was "knocking out" the artwork underneath—absolutely fine for offset printing, but a disaster for letterpress, as the process takes advantage of transparency to create extra tones.

We had numerous conversations with Wayne at Artisan about ink weights in the patterns: whether to use 0.8pt lines with 1.2pt gaps, versus 1pt lines with 1pt gaps (we went with the former, to allow for ink spread).”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 1, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End