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Lead Image

Printing this miniature book on his home printer, London-based designer Michael William Lester illustrates how design isn’t about what you add, it’s what you take away. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

24 × 19 mm (.94 × .75 in)

Page Count

Paper Stock

Number of Colors






The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio
The World's Smallest Portfolio ---

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Project Description

As part of a brief set by Jelly London for the D&AD New Blood Festival, I was asked to get people talking about myself and my work. Before trying to achieve that, I wanted to ask a deeper question - What was it about my work that I wanted people to talk about?

For me, ideas have always come before style, so to communicate that I was an ideas-driven visual communicator I decided to shrink my portfolio, in size and content, leaving just a tiny book of visual ideas.

I took some old work, some new work, and some in between work, reducing each piece to just one image and one sentence. The whole thing was documented and tiny packages were sent off to some of my favourite agencies, complete with mini hand-signed magnifying cards.

Production Lesson(s)

I printed it on my little home printer, as I didn't want the quality to be that sharp, in order to get that nice ink-bleeding texture when magnified. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 19, 2015


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End