ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Dark paper stocks and copper foil create a chiaroscuro effect for Australian studio The Distillery in their mysterious interpretation of film and video production agency Wendigo’s philosophy and mythology.  




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

GF Smith Colorplan Cobalt 270gsm
GF Smith Colorplan Mist 270gsm

Number of Colors





Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary
Wendigo Business Cards & Stationary ---

Recent Posts



Project Description

Wendigo is new film and video production agency providing a full service from creative development to production and post, Wendigo’s work combines incredible ideas with even better execution. A Wendigo is a mythical half-beast creature who were once humans, but after being forced to eat human flesh to survive, they became supernatural monsters that retain little human features they once possessed. After their transformation, they begin to crave human flesh and feed solely on it. In this instance, Wendigo is a beast that feeds on creativity.

The Distillery were approached by the Wendigo team to create a new identity for them. A premium, dark and mysterious, brand was created, revolving around a mark depicting the wendigo’s antlers in the shape of a ‘W’. The Distillery utilsed dark paper stocks with copper foil to give the illusion of a mysterious glow in the forest and combined it with illustration and hand type, evoking ideas of vintage camera obscuras and wunderkammers. These elements were implemented throughout printed stationery and online.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 3, 2015


Filed Under

Business Cards
Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End