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Lead Image

Hand-bound and silkscreened with over 20 colors, this book of celebrity-fan-letters-turned-tweets uses manual methods to explore the evolution of digital communication. 




Quantity Produced


Production Cost

Production Time

30 days

Dimensions (Width × Height × Depth)

8.5 × 11 × 2.2 in

Page Count


Paper Stock

Sona Papers / Impressive Natural Ivory

Number of Colors

More than 20



Hand bound Drum Leaf Binding


Gill Sans


Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve
Evolve or Devolve ---

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Project Description

Because of the relatively recent media and technology boom, the idea of public figures has changed drastically in terms of how much and in what light we view them. For that reason what we know and what we can know about them has also undergone a huge change. From printed or written words being the only way we could know about a celebrity we now have constant access through multiple media platforms. Not only do we consume vast quantities of information but also get acquainted with the intimate thoughts of people we don’t know. Communication between a celebrity and a fan has altered to suit the emergence of such platforms. Letters are not only a form of communication but have also become precious objects of our history. This book, Evolve or Devolve, decodes the perceived gap that may or may not exist in the way we communicate by reducing original fan letters from yesteryear to 140 characters, the length of a present-day tweet and observes whether the original meaning of the letter changes. All letters have been screen printed and hand bound in an effort to bring back labor and time-intensive methods to the practice of graphic design similar to the process of letter writing.

Production Lesson(s)

Making 64 screens for silkscreen printing was a challenge and I had a deadline of a month to work with. It was an enthralling and thoroughly enjoyable process and binding the entire book by hand was again a new and educational process. Doing an entire project like this by hand was difficult for sure, but the end result made up for it!”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 7, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End