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Lead Image

Like an uppercut to the chin, this short-run book by James Gillen delivers a typographic punch with some energetic woodtype typography. Most of the book is typeset in the computer after scanning type specimens from American Wood Type but the cover, contents page, and chapter openers are all typeset in actual wood type and printed on traditional letterpress. That black on black contents page is a knockout. (Ding!). 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

180 mm × 215 mm (7 in × 8.5 in)

Page Count


Paper Stock

Mohawk Superfine / 118gsm
Colourplan / Ebony / 100gsm

Number of Colors





Wood type


They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book
They Called me an Animal Book

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Project Description

This 116 page book is a conceptual look at the film Raging Bull directed by Martin Scorsese in 1980. It follows the story of Jake LaMotta the former middleweight boxing champion. It focuses on his character flaws that made him such an iconic character.

Production Lesson(s)

Letterpress was used thoughout the book but mianly on the contents and chapter pages, it was hand set the traditional way using a variety of type. Only this process would give the correct gritty feel.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 11, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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