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Lead Image

CHOCO Packaging


Production Method




Season of Victory



A lively explosion of color and pattern that might, just might, mimic the flavor expression of each chocolate bar. 

CHOCO Packaging
CHOCO Packaging
CHOCO Packaging
CHOCO Packaging
CHOCO Packaging
CHOCO Packaging
CHOCO Packaging

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Project Description

With every project, I explore my love of colour, pattern and typography.

CHOCO is a high-end, modern, chocolate collection. Each design is intended to be individual, but also sit together as a group on shelf. I wanted the design to feel cheerful, and radiate fun. The packaging design allows for the collection to be further expanded when more flavours are added in the future.

Production Lesson(s)

I wanted to create a template for the packaging that would be flexible enough to make each flavour individual in design, but it allowed for new flavours to be added in the future. I also wanted to have the element on the sides of the packaging line up, almost in the same satisfying way that a magazine collection would on shelf. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 31, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End