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Lead Image

Collected Coffee Packaging


Production Method

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Fivethousand Fingers

Photographer (for website imagery): Cindy Boyce



Pack Plus (Bags)

With a refreshing color palette, this coffee packaging and informational booklet bring a breath of fresh air in a brown-dominated market. 



Collected Coffee

Quantity Produced


Production Cost

Production Time

4-5 days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors







Collected Coffee Packaging
Collected Coffee Packaging
Collected Coffee Packaging
Collected Coffee Packaging
Collected Coffee Packaging

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Project Description

Collected Coffee is a new high-end subscription-based retailer located in New York City. In order to stand out in the increasingly crowded specialty coffee market, Collected opted boldly for a curatorial approach that eschews the conventional mantra of consumer choice in favour of a guided exploration of a distinct bean and roast delivered fresh to subscribers’ doorsteps every month.

The task here was to capture the novel quality of this monthly coffee subscription service, which prides itself on its diverse selections informed by the finest expertise. We needed to successfully target the sophisticated connoisseurs, while at the same time attracting the curious enthusiasts who are willing (and able) to invest more in their coffee ritual for a higher quality product and more holistic experience.

We thus set out to create an intelligent and intriguing brand that would intuitively convey the team’€™s knowledge and care for the product, as well as their passion for the people who produce and enjoy it. Because of its subscription-based nature, we also considered the product as a fixture in customers’ homes, and sought to create a point of interest that would be kept visible on their counters.

Each monthly package of coffee comes with a z-fold booklet featuring the backstory of the coffee's origins, roaster, and process, as well as a recommended brewing method with detailed instructions. To underline the love and care at the heart of the Collected brand, a hand-signed “Thank you” card completes the ensemble, with both the cards and booklets printed on Crane’€™s Lettra 100% cotton paper, providing them with an extra soft and luxurious touch. Inspired by print publications, we settled on a design that was bright, essentialist and heavily focused on detail, with some quirkier elements added in to balance out the other aesthetic components.

The coffee itself is packaged in matte white thermoplastic polymer bags (polyethylene terephthalate and linear low-density polyethylene, to be precise), with the logo hot-stamped in matte blue. In order to match the paper of the coffee bag labels to the fine vellum quality of the accompanying print material, we selected Strathmore Bright White Wove, and had them printed in small runs by a local printer, rather than by the usual in-house label printer.

Where we had the most fun was in our collaboration with the talented photographer Cindy Boyce. Beginning with our initial brand process, we provided art direction and set design to create a world around the product.

We are excited to follow Collected on their adventures across the globe, and we’€™re delighted to be pursuing our work with them as they continue to refine their brand and offering.

Production Lesson(s)

The coffee bags presented the biggest challenge, in that we had to achieve a high printing quality for relatively low-quantity recurring orders, and in a production geography that we weren't previously familiar with. Through research, many tests, and collaboration with the client and printers, we were able to obtain the desired results.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 1, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End