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Universal Favourite raised the stakes in the self-promotion category by sending an unconventional set of fragrances that will have their clients saying “smell you later” to the design firm’s competition. 

Universal Favourite A set of evocative fragrances
Universal Favourite A set of evocative fragrances
Universal Favourite A set of evocative fragrances
Universal Favourite A set of evocative fragrances
Universal Favourite A set of evocative fragrances
Universal Favourite A set of evocative fragrances

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Project Description

We designed and packaged a gift for our friends, clients and suppliers. We sent them on a mini-holiday by using the power of scents!

Smell is one of our most powerful senses, triggering memories and an almost instant reaction. Working with a perfumer, we created a set of evocative fragrances that would instantly teleport the senses somewhere else.

Keeping the focus on the scents, and the promise of intrigue, we chose very minimal packaging and design for our gift, with a pared down use of colour and type, and three simple suggestive words on each bottle.

Mystery was created by using a stylish, yet plain outer box, and a teasing line of copy on the flap. Naming our set “€˜Elsewhere”, we echoed the sentiment, by crafting a logo with elements of the font simply ‘€˜spirited away'.

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 14, 2016


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Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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