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Lead Image

Athleta Zine


Production Method




Viela Creative Studio

Renato Machry - Photography
Barbara Mozelli - Writing




A zine that changed and morphed based on budget feedback and production considerations but still came to be with care and attention. 




Quantity Produced


Production Cost


Production Time

10 days

Dimensions (Width × Height × Depth)

Page Count


Paper Stock


Number of Colors






Caslon Bold
Trade Gothic


Athleta Zine
Athleta Zine
Athleta Zine
Athleta Zine
Athleta Zine
Athleta Zine
Athleta Zine

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Project Description

In 2016, Brazil hosted tho biggest sportive event in the world, the Olympic Games. Through tons of public polemics, scandals, and protests all over the country, the game rolled with a large and positive media cover. During this period, forgotten sports by the biggest part of Brazilians take part on spectacle, one of them, Boxe had a special highlight.

If in past decades Brazil lived golden times in world class boxing with Eder Jofre and Acelino Pops Freitas, nowadays the reality is completely different. Without a real support e even less specialized academies, the day-by-day is sometimes a vernissage of frustration and the diagnostic tells: Give up!

Emerging from that scene, Douglas Atade, 26yo, had under his belt the Brazilian Championship in 2012 and Latin American in 2014. “The Good Boy”€, as he is best known, puts a new meaning for the expression “€œcome for it”, like someone who believes in the future and nothing more. For him, boxing is the cause and the effect, without overthinking, he runs step by step for his dream: to be a World Boxe Champion.

Douglas is the focus on the first edition of Athleta project, a zine that brings a cultural look for sports and rescues the human dimension in this environment. More than a frame of reality, Athleta is the exaltation of real stories in order to inspire our lives.

Created 100% independent by Viela Studio, the zine has print version limited to 200 copies, printed in risograph, numbered and signed. The digital version is available in French, Portuguese, and English.

Production Lesson(s)

Firstly, this zine was designed to be printed in colors (CMYK), but the cost was too far for an independent publication. Renan Costa Lima told he bought a Riso machine, and it’€ would be a great opportunity to learn by doing. I changed completely and decided to print this book in his new machine, using just black and red. This zine was his first experience printing in his Riso, so we spend a good time to find the perfect grain to print the images, understanding variations, observing the limits of the process and testing different methods to export photos.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 2, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End