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To highlight the package-ableness of French Paper, CSA Design created a set of six boxes that are delivered flat in perforated, scored sheets for the receiver to put together. Aside from being individually beautifully designed in foil stamping with subtle debossing touches and chockfull of French-Paper-speak — “Eau de Niles” anyone? — the six finished packages come together to spell “F R E N C H”. Vive la Frénch! 



French Paper

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French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo
French Paper Total Package Promo ---

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Project Description

"Total Package" is one of French Paper's most elaborate and sophisticated campaigns to date. Printed by Franklin Press and foil stamped and debossed by McIntosh Embossing, the promotion showcases seven of French's most dramatic color papers through the use of a variety of foil techniques and restrained conventional printing. It also demonstrates dramatic four-color printing on two of French's popular white sheets.

The main body of Total Package consists of six frameable card weight sheets in a variety of colors but coordinated together with an intricate silver pattern on the backs. Expertly printed, stamped, and die cut, the sheets are collated flat, with scores and stays that complete the tactile designs. Information about the paper and techniques is sprinkled throughout each sheet, and each of the forms is a tactile experience all to itself.

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Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 12, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End