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Lead Image

Hechizoo Stationery


Production Method




Arutza Rico Onzaga

Branding Strategy, María Fernanda Morales
Illustration, Luz Lizarazo
Lettering, Arutza Rico Onzaga
Printing, Líneas Digitales
Photography, Andrés Duplat



Omar Dí­az

Patience is hard to come by, but often the key to distinction. The various materials of the Hechizoo stationery come together through a slow-drying golden ink that was worth waiting for. 




Quantity Produced


Production Cost


Production Time

3 months

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





Itc Kabel


Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary
Hechizoo Stationary

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Project Description

Hechizoo is a luxury brand that has been working in Colombia for almost 15 years. His brand needed a new approach that might show the capacities of Hechizoo today. They sell  handmade textiles (made by trained artisans) in the most important cities and galleries in Europe and America. The brand identity honors the importance of the arts and crafts showing an illustration inspired in the Amazon rain forest made by the well known Colombian artist Luz Lizarazo. The handwriting logo has in its first letter two loom needles that communicate the main activity of the brand.

Production Lesson(s)

This was a project that involves many techniques in each piece. We have a golden ink that needed a lot of time to get dry. My client and I learned that we have to have patience in order to get a beautiful printing. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 7, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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