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about

• Quipsologies, is a division of UnderConsideration, chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

• Quipsologies uses TypeKit to render P22 Underground, Skolar Web by TypeTogether, and Coquette by Mark Simonson.

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• Search through our archives (starting with Vol. 45 September 2010)

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underconsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events, and designs for clients.

online

Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.

Brand New Classroom / Providing a space for critique and opinions on student identity work.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

publishing

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

live events

2010 Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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adv @ underconsideration

Peek here for details

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no.

by armin

With the launch of The Daily, Newscorp’s much anticipated iPad-specific newspaper/magazine hybrid app and the hype surrounding it, I thought it would be fun to show the exploratory logo work we were commissioned to do back in September of 2010.

Link

02.08.2011

QuipImaage
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A few facts: this was paid; we did two rounds in the span of 7 to 10 business days; none of the logos shown are finalized or refined; none of them were used; we did not do the actual logo being used by The Daily.

This exploration is in no way presented as “Aren’t these so much better than what they selected?” — some of them might actually would have been, some of them probably not, and some of them are downright bad ideas. The logos come with some bullet points of concept and rationale, just as they appeared in the long-distance presentation we provided. Some of them made it to a second round for some slight revisions.

As much as I like seeing a project from concept to implementation, every now and then just knocking out a dozen logos as an assignment is just as fun.

--- Logo Exploration for The Daily ---

Look Up ACTUAL DESIGN (NOT DONE BY UCllc)
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This is the logo, in its stacked configuration, and the horizontal configuration as it appears on the app.

--- Logo Exploration for The Daily ---

Look Up DESIGN 01
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- A “D” inspired by the RSS icon — the new standard for news portability.
- It’s a continuous loop signifying the continuity and streamlined app that The Daily experience can provide.

--- Logo Exploration for The Daily ---

Look Up DESIGN 02
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- Seven triangles, one for each day of the week, in formation, ready to deliver the news.
- The overall shape forms an arrow, and you can also see a big D in the group of six arrows.

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Logo Exploration for The Daily ---

Look Up DESIGN 03
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- A concept that can work either as “digital file” or the idea of dog-earing something you want to return to time and again.
- Makes a “D”, of course.
- Works on any kind of color background.

--- Logo Exploration for The Daily ---

Look Up DESIGN 04
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- This is perhaps a big stretch, but it was a series of visual ideas starting by putting together dD and rotating them counter clockwise, which made it look like a guy with a bowler hat and a monocle. He makes sure you get what you need in terms of information. A nerd version of the Playboy bunny. It’s more humorous than serious, and maybe not right for the audience, but worth showing as an idea in the extreme end of the spectrum.

--- Logo Exploration for The Daily ---

Look Up DESIGN 05
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- A complement to the @ symbol for a new generation. The “d” becomes a rebus for “daily.”
- This is probably the least masculine of our explorations. Not a bad thing, but worth pointing out.

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Logo Exploration for The Daily ---

Look Up DESIGN 06
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- If you slice a globe in half you get a “D”. One half is for the logo, the other half can be filled in with whatever the top story may be.

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Logo Exploration for The Daily ---

Look Up DESIGN 06-A
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- Color revisions to Design 06.

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Logo Exploration for The Daily ---

Look Up DESIGN 07
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- What rises daily? The sun. That’s what this is. A cool, groovy sun.
- Works in full-on color and single color.
- We realize there is various “The Daily Sun”s around the world and you might feel compelled to avoid joining that group, but this is less obvious and more sophisticated than the competition.
- Would make for a killer app button.

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Logo Exploration for The Daily ---

Look Up DESIGN 07-A
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-Type and color revisions to Design 07

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Logo Exploration for The Daily ---

Look Up DESIGN 08
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- The Daily, rising from the dark, every morning. (Maybe too sci-fi?)

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Logo Exploration for The Daily ---

Look Up DESIGN 08-A
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-Revision to Design 08 with the two letters, “TD”.

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many thanks to our adv @ underconsideration Partners

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