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Spirit of 77

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Designed by The Official Manufacturing Company.

The name of this bar, Spirit of 77, “is derived from the championship season of the Trail Blazers: a time when players had beards, smoked grass, rode bikes and united the city.” From there, the whole intentionally cheesy look flows like sideburns. The menus come in sports memorabilia acrylic displays and as a set of badly Photoshop’d trading cards. OMFGCO designed the whole space as well and it’s definitely worth a look, even the web menu oozes coolness in all that Courier.

Visit Spirit of 77.


By Armin on 08.16.2011



Bhad’s comment is:

Looks like OMFG had a great time designing this and they did a superb job with it. Everything shows attention to detail, and I especially love the acrylic cases for the menus. Takes me back to my teenage collecting days. If I'm ever in Portland I'll have to pay this place a visit.

on 08.16.2011 at 10:12 AM

Kyle Kargov’s comment is:

This is too awesome. This is what would keep me coming back to a restaurant; the experience. The interior design is just as beautiful as the menus. Acrylic cases just knocks it out of the park.

on 08.16.2011 at 10:44 AM

happyday67’s comment is:

Very clean and great user friendly style and design, and smart content. Youre an expert in this topic!

on 09.21.2011 at 11:08 AM

Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77 Spirit of 77


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.1.1

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.