Book Recommendations

A discerning selection on books about logo design, the designers that create them and the meaning of branding. More or less. If you see something missing, please let us know and we will add it if appropriate. This list will be updated regularly — look for theJust Added icon.

Jump to: Individuals & Groups / Compendiums / Technique/Basics / Miscellaneous / By UnderConsideration

Last updated: February 2011

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Individuals & Groups

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Unimark International: The Design of Business and the Business of Design by Jan Conradi

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Otto Neurath by Nader Vossoughian

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Vignelli From A to Z by Massimo and Leila Vignelli

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Otl Aicher by Markus Rathgeb

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Lester Beall: Trailblazer of American Graphic Design by R. Roger Remington

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Paul Rand by Steve Heller

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Brand Apart by Joe Duffy

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Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970 by Museum für Gestaltung Zürich

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Compendiums

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Dynamic Identities in Cultural and Public Context by Ulrike Felsing

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Uncorporate Identity by Metahaven

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Pentagram Marks by Pentagram Partners

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Designers’ Identities by Liz Farrelly

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iheartlogos Season One by iheartlogos

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Designing Obama by Scott Thomas

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Logology by Victionary

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Logo Design Love by David Airey

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Marks of Excellence by Per Mollerup

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Logo by Michael Evamy

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Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World by Sean Adams

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Logo, Font & Lettering Bible by Leslie Cabarga

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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding

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TM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc

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C/ID: Visual Identity and Branding for the Arts by Angus Hyland, Emily King

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Technique/Basics

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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands by Kevin Budelmann, Yang Kim, Curt Wozniak

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Recycling and Redesigning Logos: A Designer’s Guide to Refreshing & Rethinking Design by Michael Hodgson

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Logotypes & Letterforms by Doyald Young

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Fonts & Logos by Doyald Young

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Dangerous Curves: Mastering Logotype Design by Doyald Young

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Miscellaneous

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Look Both Ways: Illustrated Essays on the Intersection of Life and Design by Debbie Millman

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Branding: From Brief to Finished Solution by Mono

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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler

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The Dictionary of Brand by Marty Neumeier

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The Brand Gap by Marty Neumeier

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Books by UnderConsideration

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Flaunt: Designing effective, compelling and memorable portfolios of creative work by Bryony Gomez-Palacio and Armin Vit

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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design by Bryony Gomez-Palacio and Armin Vit

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Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers by Bryony Gomez-Palacio and Armin Vit

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The Word It Book: Speak Up presents a gallery of interpreted words by Bryony Gomez-Palacio and Armin Vit

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