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ADV @ UnderConsideration Peek here for details
John Vanderslice Poster
DESCRIPTION
John Vanderslice Poster
CLIENT
DATE
May 2009
DESIGN CREDITS
Design, Illustration: Bennett Holzworth
PRINT CREDITS
Letterpress Printing: Bennett Holzworth
TYPE CREDITS
Metal type: Hand-set 15-line Gothic Wood Type and 30-pt Typo Upright
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QUANTITY PRODUCED
100
PRODUCTION COST
$25 in spray glue and paper doilies
PRODUCTION TIME
1 Month
DIMENSIONS: WIDTH × HEIGHT × DEPTH
21 in × 17.5 in
PRINT METHOD
Letterpress
PAPER STOCK
Fox River Crushed Leaf, Light Blue 80lb Cover
NUMBER OF COLORS
5 spot colors
OTHER
The ornamentation in the poster was printed from paper doilies that were glued 5 high, varnished and mounted to be type high. Instead of cutting a block or making a plate, I used existing paper doilies from the local craft store.
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER AND PRINTER
There is no shortage of cool letterpress or silkscreen gigposters out there that we could feature day in and day out, but what sets this poster apart is its designer’s and printer’s (Bennett Holzworth) resourcefulness to transform something as kitschy as paper doilies into a custom template for the design of the poster. As the photos of the process below show, this is what separates a handmade design from a design done on the computer made to look handmade. Certainly it helps to have your own letterpress — in this case, this is Bennett’s 12 × 18 New Style Chandler & Price Platen Press circa 1920 that lives in his garage.
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Many thanks to our ADV @ UnderConsideration Partners
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