DESCRIPTION
HP "Thank You" DVD
CLIENT
DATE
2008
DESIGN CREDITS
PRINT CREDITS
Colorbar
TYPE CREDITS
Futura
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QUANTITY PRODUCED
30
PRODUCTION TIME
3 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
6 in. × 9 in. × 1 in.
PRINT METHOD
Foil stamp, black
Silkscreen on DVD Digital printing (for images inside box) PAPER STOCK
Book cloth for package
Coated paper for images NUMBER OF COLORS
CMYK for images
BINDING
Cloth-covered chipboard
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To thank the über celebrities of its “The Computer is Personal Again” campaign, created by ad agency Goodby, Silverstein & Partners, HP sent a special edition DVD and package to the likes of Jay-Z, Jerry Seinfeld and Michel Gondry for taking part in the addictive TV commercials, where they pantomime to the tune of dazzling special effects (most of them, if not all, by Motion Theory). The gift is a luscious cloth-covered DVD case with black foil stamping that includes said DVD and a personalized still frame from the commercial. This all begs the question: For those that have everything, what do you get them? Now we know the answer, black cloth-covered cases with black foil stamping.

