To thank the über celebrities of its “The Computer is Personal Again” campaign, created by ad agency Goodby, Silverstein & Partners, HP sent a special edition DVD and package to the likes of Jay-Z, Jerry Seinfeld and Michel Gondry for taking part in the addictive TV commercials, where they pantomime to the tune of dazzling special effects (most of them, if not all, by Motion Theory). The gift is a luscious cloth-covered DVD case with black foil stamping that includes said DVD and a personalized still frame from the commercial. This all begs the question: For those that have everything, what do you get them? Now we know the answer, black cloth-covered cases with black foil stamping.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.