DESCRIPTION Juan Uslé: Ojo-Nido Exhibition Catalogue CLIENT L.A. Louver DATE October 2008 DESIGN CREDITS Design, Stefan G. Bucher, 344 Design. Editing, by Lisa Jann. Photography, Richard Wedemeyer. PRINT CREDITS Typecraft, Wood & Jones TYPE CREDITS Clarendon, Univers, and Sabon

QUANTITY PRODUCED 1,500 PRODUCTION COST $65,000 PRODUCTION TIME 6 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 7.25 in × 9.75 in PAGE COUNT 108 PRINT METHOD Offsett PAPER STOCK 100 lb McCoy Silk Book NUMBER OF COLORS CMYK VARNISHES Spot gloss varnish on the paintings BINDING Smythe sewn, flush cut embossed raw board cover. 4-color printing on spine.

Designing and producing a book is always challenging, the amount of pages and how to avoid getting stale from beginning to end is only the beginning. Add to that a few challenging techniques and you surely have an adventure in your hands. Such was the case with Stefan G. Bucher who learned a few things himself while on press:

On raw board the force necessary to deboss a big old title will obliterate any fine type on the same die. And of course, I had brilliantly placed the two in close proximity with the small OJO-NIDO underneath the giant "Juan Uslé." After a few futile tests we decided to split the die and run two separate die strikes. That did the trick. Also learned: Black foil embossing on raw board looks like a comp. Gray is much nicer.

Without a doubt the efforts put in are worth the result, as this exhibition catalog is a pleasure to hold and share.

Interesting!

Thanks for sharing what you learned while doing this job, Stefan!

This project is luscious. In a Gelato-esque way. I want eat it. My favorite of all the ones you've posted here.