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Juan Uslé: Ojo-Nido Exhibition Catalogue
DESCRIPTION
Juan Uslé: Ojo-Nido Exhibition Catalogue
CLIENT
DATE
October 2008
DESIGN CREDITS
Design, Stefan G. Bucher, 344 Design. Editing, by Lisa Jann. Photography, Richard Wedemeyer.
PRINT CREDITS
TYPE CREDITS
Clarendon, Univers, and Sabon
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QUANTITY PRODUCED
1,500
PRODUCTION COST
$65,000
PRODUCTION TIME
6 weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
7.25 in × 9.75 in
PAGE COUNT
108
PRINT METHOD
Offsett
PAPER STOCK
100 lb McCoy Silk Book
NUMBER OF COLORS
CMYK
VARNISHES
Spot gloss varnish on the paintings
BINDING
Smythe sewn, flush cut embossed raw board cover. 4-color printing on spine.
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IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC
Designing and producing a book is always challenging, the amount of pages and how to avoid getting stale from beginning to end is only the beginning. Add to that a few challenging techniques and you surely have an adventure in your hands. Such was the case with Stefan G. Bucher who learned a few things himself while on press:
On raw board the force necessary to deboss a big old title will obliterate any fine type on the same die. And of course, I had brilliantly placed the two in close proximity with the small OJO-NIDO underneath the giant “Juan Uslé.” After a few futile tests we decided to split the die and run two separate die strikes. That did the trick. Also learned: Black foil embossing on raw board looks like a comp. Gray is much nicer.
Without a doubt the efforts put in are worth the result, as this exhibition catalog is a pleasure to hold and share.
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Many thanks to our ADV @ UnderConsideration Partners
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