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L.A. Louver

Quantity Produced


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)

7.25 in × 9.75 in

Page Count


Paper Stock

100 lb McCoy Silk Book

Number of Colors



Spot gloss varnish on the paintings


Smythe sewn, flush cut embossed raw board cover. 4-color printing on spine.


Clarendon, Univers, and Sabon


Designing and producing a book is always challenging, the amount of pages and how to avoid getting stale from beginning to end is only the beginning. Add to that a few challenging techniques and you surely have an adventure in your hands. Such was the case with Stefan G. Bucher who learned a few things himself while on press:

On raw board the force necessary to deboss a big old title will obliterate any fine type on the same die. And of course, I had brilliantly placed the two in close proximity with the small OJO-NIDO underneath the giant “Juan Uslé.” After a few futile tests we decided to split the die and run two separate die strikes. That did the trick. Also learned: Black foil embossing on raw board looks like a comp. Gray is much nicer.

Without a doubt the efforts put in are worth the result, as this exhibition catalog is a pleasure to hold and share.

<em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue --- <em />Juan Usl�: Ojo-Nido</em> Exhibition Catalogue


Recent Posts



Juan Uslé: Ojo-Nido Exhibition Catalogue


Production Method




Design, Stefan G. Bucher, 344 Design. Editing, by Lisa Jann. Photography, Richard Wedemeyer.



Typecraft, Wood & Jones

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 26, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End