DESCRIPTION St. Vincent Poster CLIENT 1% Productions DATE May 2009 DESIGN CREDITS Design and Illustration: Eric Nyffeler, Doe Eyed Design PRINT CREDITS Michael Nielsen and Eric Nyffeler TYPE CREDITS Custom type and Trade Gothic Condensed 20

QUANTITY PRODUCED 65 PRODUCTION COST Less than $100 (not including beer) PRODUCTION TIME 2 nights DIMENSIONS: WIDTH × HEIGHT × DEPTH 16.5 in × 22.5 in PRINT METHOD Silkscreen PAPER STOCK Roland Opaque 30, White, 100 lb NUMBER OF COLORS 4 spot

There is a certain numbness I have developed toward gig posters. It’s not that I don’t like them or appreciate them. I do and I do. But with such an overwhelming amount of them, and a majority simply going over my head with references I am clearly not meant to get, I just don’t have the patience for them and I have developed the same reaction for most of them: cool. Nothing more, nothing less.

A couple of weeks ago, I had the pleasure of judging the AIGA Nebraska Show and, along with a bunch of other cool things, I was completely attracted by this poster by Eric Nyffeler of Doe Eyed Design. First, there were the colors: primary and screaming. Then there was the original and astute lettering spelling out St. Vincent. Like other gig posters, there is probably an underlying concept I am not getting, but in this case I let my gut guide me and my gut said this is f*cking cool. There is something Saul Bassean about the whole thing. Or, heck, maybe it’s just the beer. Let’s see what Erik has to say:

Never skimp with the transparent base when screen printing. Also, never run out of beer.