As a gift to its top advertising clients, Facebook typically gives money to donate to a charity of their choice, along with a special item like last year’s reusable shopping bag. This year they decided to do an art poster and the in-house Communication Design Team got to work. Seriously got to work. The result is a 19 × 19-inch-square poster that is printed, embossed and foiled with a delicate, intricate and obsessive design that has the signature typographic and illustrative style of Ben Barry, a designer at Facebook — and if you’ve been following his cryptic photo status updates on Facebook you finally have closure on what he was working on all this time.
To encourage the donation aspect of the gift, the poster comes with a silkscreened, wooden token that is then customized on the back with a unique code for redeeming the donation. But the token doesn’t just lay there, no, it comes nested in a pretty little flower-like pod that holds it in place. And even opening the poster requires paying attention to the custom printed packing tape and the lovely rubber stamp that has been stamped by hand.
There are also two different Thank You cards printed in 1-color offset and clear foil stamp.
And… yeah, that’s it. Here are 26 images that show more convincingly what I just tried to explain above.
Above and below: Sheets of wooden tokens.
The digital printer that printed directly onto the wood for the unique redemption codes.
Tokens being routed.
The embossing die for the poster.
The foil stamping die for the poster.
A stack of posters.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.