DESCRIPTION Facebook Holiday Gift CLIENT Self-promotion DATE December 2009 DESIGN CREDITS Facebook Communication Design Team PRINT CREDITS Poster/tube/cards/etc: Oscar Printing, Apex Die Tokens: DPI, Art Real TYPE CREDITS United by House Industries

QUANTITY PRODUCED 4,000 PRODUCTION TIME 7 Weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Poster: 19 in × 19 in Tokens: 2.5 in Diameter PRINT METHOD Offset, Foil Stamping, Embossing, Screen Printing, Digital, Thermography, Rubber Stamp PAPER STOCK Cranes Lettra Pearl White, 110 lb Midwest Products 1/8" Craft Plywood NUMBER OF COLORS Poster: 1 Spot, 1 Foil stamp Token: 2/1 Spot, 1 digital

As a gift to its top advertising clients, Facebook typically gives money to donate to a charity of their choice, along with a special item like last year’s reusable shopping bag. This year they decided to do an art poster and the in-house Communication Design Team got to work. Seriously got to work. The result is a 19 × 19-inch-square poster that is printed, embossed and foiled with a delicate, intricate and obsessive design that has the signature typographic and illustrative style of Ben Barry, a designer at Facebook — and if you’ve been following his cryptic photo status updates on Facebook you finally have closure on what he was working on all this time.

To encourage the donation aspect of the gift, the poster comes with a silkscreened, wooden token that is then customized on the back with a unique code for redeeming the donation. But the token doesn’t just lay there, no, it comes nested in a pretty little flower-like pod that holds it in place. And even opening the poster requires paying attention to the custom printed packing tape and the lovely rubber stamp that has been stamped by hand.

There are also two different Thank You cards printed in 1-color offset and clear foil stamp.

And… yeah, that’s it. Here are 26 images that show more convincingly what I just tried to explain above.

Above and below: Sheets of wooden tokens.


The digital printer that printed directly onto the wood for the unique redemption codes.


Tokens being routed.


The embossing die for the poster.


The foil stamping die for the poster.


A stack of posters.

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IT HAS BEEN TAGGED WITH / digital / emboss / foil stamp / offset / poster / rubber stamp / silkscreen / thermography / wood /