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BROWSE
Client
Self-promotion
Quantity Produced
4,000
Production Cost
–
Production Time
7 Weeks
Dimensions (Width × Height × Depth)
Poster: 19 in × 19 in
Tokens: 2.5 in Diameter
Page Count
–
Paper Stock
Cranes Lettra Pearl White, 110 lb
Midwest Products 1/8" Craft Plywood
Number of Colors
Poster: 1 Spot, 1 Foil stamp
Token: 2/1 Spot, 1 digital
As a gift to its top advertising clients, Facebook typically gives money to donate to a charity of their choice, along with a special item like last year’s reusable shopping bag. This year they decided to do an art poster and the in-house Communication Design Team got to work. Seriously got to work. The result is a 19 × 19-inch-square poster that is printed, embossed and foiled with a delicate, intricate and obsessive design that has the signature typographic and illustrative style of Ben Barry, a designer at Facebook — and if you’ve been following his cryptic photo status updates on Facebook you finally have closure on what he was working on all this time.
To encourage the donation aspect of the gift, the poster comes with a silkscreened, wooden token that is then customized on the back with a unique code for redeeming the donation. But the token doesn’t just lay there, no, it comes nested in a pretty little flower-like pod that holds it in place. And even opening the poster requires paying attention to the custom printed packing tape and the lovely rubber stamp that has been stamped by hand.
There are also two different Thank You cards printed in 1-color offset and clear foil stamp.
And… yeah, that’s it. Here are 26 images that show more convincingly what I just tried to explain above.
Above and below: Sheets of wooden tokens.
The digital printer that printed directly onto the wood for the unique redemption codes.
Tokens being routed.
The embossing die for the poster.
The foil stamping die for the poster.
A stack of posters.
Facebook Holiday Gift
Production Method
Design
Facebook Communication Design Team
Printing
Poster/tube/cards/etc: Oscar Printing, Apex Die
Tokens: DPI, Art Real
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 20, 2009
Filed Under
Posters
Tagged with
digital
emboss
foil stamp
offset
poster
rubber stamp
silkscreen
thermography
wood
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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