Facebook Holiday Gift
DESCRIPTION
Facebook Holiday Gift
CLIENT
Self-promotion
DATE
December 2009
DESIGN CREDITS
Facebook Communication Design Team
PRINT CREDITS
TYPE CREDITS
United by House Industries
|
QUANTITY PRODUCED
4,000
PRODUCTION TIME
7 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Poster: 19 in × 19 in
Tokens: 2.5 in Diameter PRINT METHOD
Offset, Foil Stamping, Embossing, Screen Printing, Digital, Thermography, Rubber Stamp
PAPER STOCK
Cranes Lettra Pearl White, 110 lb
Midwest Products 1/8" Craft Plywood NUMBER OF COLORS
Poster: 1 Spot, 1 Foil stamp
Token: 2/1 Spot, 1 digital |
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.designforfun.com
As a gift to its top advertising clients, Facebook typically gives money to donate to a charity of their choice, along with a special item like last year's reusable shopping bag. This year they decided to do an art poster and the in-house Communication Design Team got to work. Seriously got to work. The result is a 19 × 19-inch-square poster that is printed, embossed and foiled with a delicate, intricate and obsessive design that has the signature typographic and illustrative style of Ben Barry, a designer at Facebook — and if you've been following his cryptic photo status updates on Facebook you finally have closure on what he was working on all this time.
To encourage the donation aspect of the gift, the poster comes with a silkscreened, wooden token that is then customized on the back with a unique code for redeeming the donation. But the token doesn't just lay there, no, it comes nested in a pretty little flower-like pod that holds it in place. And even opening the poster requires paying attention to the custom printed packing tape and the lovely rubber stamp that has been stamped by hand.
There are also two different Thank You cards printed in 1-color offset and clear foil stamp.
And… yeah, that's it. Here are 26 images that show more convincingly what I just tried to explain above.
Above and below: Sheets of wooden tokens.
The digital printer that printed directly onto the wood for the unique redemption codes.
Tokens being routed.
The embossing die for the poster.
The foil stamping die for the poster.
A stack of posters.
Comments
Nice to see a company whose roots are so deeply embedded in the online experience spend so much effort on producing something so tactile. Lovely work.
Um, wow. Pretty stunning!
wow the whole thing is just incredible. I'm with Caspian too - nice to see them actually designing something for print! It's amazing.
I generally hate it when people see something beautiful and complain about some relatively insignificant aspect, but... here I go. WHY are the tokens spaced so far apart on the wood blanks? Facebook obviously sent out many thousands of these things (look at that stack of posters!) so the amount of waste seems ridiculous, and completely unnecessary. Maybe I'm missing something.
Other than that? Wonderful.
Wood is recyclable, so wont worry about it that much.
Love the graphics!
I love the poster and all the related items—tape, stamp, wrapping paper, token and it's containment. This is a beautiful object, and I imagine that receiving and opening the package would be a real treat also. Well done!
nice work!
c-dub, the routing bit was ~.35" which added quite a bit to either side of the coins. We could have maybe squeezed another 3 coins onto each sheet, but it would have been very tight. It also would have probably broken during the routing process because it would have been too thin.
I was wondering if you were involved in this Ben. Has your name written all over it.
Everything here is really lovely. I especially dig the stamp on the poster tube.
God, i am absolutely enamored with the care and the work that went into these tokens, cards, and posters. So beautiful.
These are beautiful!
Ditto on the idea that a digital company would produce beautiful printed work.
Absolutely stunning design and amazing print work by Oscar Printing Co. Bravo to all involved!
Nicely done, Ben!
This turned out so beautiful! Love the choice of Crane's Lettra. Amazing work, well done!
stunningly awesome. would love to receive something so thoughtful.
42!
whoa. cool!
Yes! Awesome stuff. Thanks for process pics too.
So cool work!
Gorgeous, and the thoughtfulness of the gift is matched by the creativity in the execution. Well done.
Love the Shark! Nom! Nom!
Stunning, I want one!
Also love all your work on your website Ben!
I think facebook should be closed off. Can we start the voting?
Great work Ben! Thanks for the inspiration dude.
This is absolutely gorgeous; beautiful illustration work and great to see some shots of how it was made.
Damn, the bar has clearly been raised … Great to see so much thought and attention to detail go into the entire production.
ha, I think the only printing method you didn't use was laser cutting … extremely jealous.
Thomas likes this.
Absolutely stunning work on so many different levels. AAAAA!
Wow, that is incredible. I'm so impressed that Facebook would allow their designers to create something this elaborate, beautiful and expensive.
I wonder if they're hiring designers?
Beautiful! Thanks for showing pics of the printing and routing! Fun!
what eric said.
so surprised that this was created for facebook.
I have been following the young and very talented Ben Barry, since he was doing 3d abstract artwork under the name Carbon Four, I recently viewed his work to see that his schooling and years of loving and practicing design are really paying off. An amazing piece by someone you can tell loves to design. Thanks for sharing.
amazing, amazing work from pretty much the most prolific and talented designer I know. it's gorgeous, Ben!!
really nice work. I love all the vector art.
BEAUTIFUL. Nice craftsmanship.
Many thanks to our ADV × 3 partners
