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BROWSE


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Client


Quantity Produced

1,000 (500 on each paper color)


Production Cost

$2,800


Production Time

1 week

Dimensions (Width × Height × Depth)

18 in × 24 in


Page Count


Paper Stock

100 lb. French Pop-Tone, Whip Cream and Black Licorice


Number of Colors

1 spot ink (per paper color)

Varnishes


Binding


Typography

 

Observing pop culture is a big part of our job description as graphic designers. What we decide to do with that information is up to each one of us individually—how we process that information and how we chose to share our opinion in the en varies greatly. Jason Dean designed a poster that encompasses his latest interest and observations on the subject:

I’m very interested in pop culture, especially in the way that corporate culture has crept into our daily lives. Practically everything, including brands that we might think are mom-and-pop operations, is either owned or at least sponsored in one way or another by the top 1% “Mega-Corps” of America. Being a designer who is often employed by these companies, I am at once repelled by some of their social responsibility as well as in awe of their incredible branding initiatives, marketing and overall public image know-how. For example, I’m sure Paul Rand would be aghast at what happened at Enron, but his work for them has surely stood the test of time, and while his logo may now be a symbol of corporate greed, it’s no less beautiful or functional as a design object. This is the fine line between art, daily life and corporate culture that I’m exploring. Branding and corporate culture have become so pervasive that I sometimes wonder: will these be the symbols that our children’s children equate with these letters, rather than apple, ball, cat and dog?

Using two colored papers from French Paper, Jason set out to produce this poster without using ink—with embossing and foil stamping in mind he set to work. He has now partnered with Mechline in order to sell his posters which are available in gold/cream or silver/licorice.

A-Z Poster --- The Best A-Z Posterl --- The Best A-Z Poster

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A-Z Poster

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Production Method

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Design

The Best Part, Jason Dean

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Printing

Designers' Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 14, 2010

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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