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BROWSE


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Client

Travel + Leisure magazine


Quantity Produced

800


Production Cost

$4,000 (Approx.)


Production Time

8 Days

Dimensions (Width × Height × Depth)

Posters: 17.5 in × 12.5 in
Label: 11.75 in × 4.5


Page Count


Paper Stock

French Paper, 100 lb Cover


Number of Colors

2 Spot

Varnishes


Binding


Typography

Hand Lettering (Jill Sabato)

 

In this mailer for Travel + Leisure magazine, promoting the second annual Food issue, the borders of the 50 states of United States are replaced by the more tastier local foods, typical of each state or city. Perhaps not GPS-accurate, but things like coffee (Washingotn) and BBQ (Texas and Tennessee) seem to be in the right place. Hand-lettered, or more like Hand-scribbled, by Jill Sabato, the oversize mailer comes in two parts: the first, the already mentioned map, which is printed on a lovely Tiffany-blue colored paper, with white and black ink; and a second white sheet, printed matching blue and black. But, there is no denying the star attraction is the map… just missing is Alaska, and its moose and caribou.

Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer --- Travel + Leisure 2010 Food Issue Mailer

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Travel + Leisure 2010 Food Issue Mailer

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Production Method

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Design

Design: Jill Sabato

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Printing

Silkscreening: Kayrock
Offset Printing: Amerikom
Labels: Diesel Fuel Prints

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 26, 2010

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Filed Under

Posters

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Tagged with




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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End