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BROWSE


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Client

Cap City Kids


Quantity Produced

50


Production Cost

$200


Production Time

1 week

Dimensions (Width × Height × Depth)

19 in × 26 in


Page Count


Paper Stock

Mohawk Via Vellum, Willow, 80 lb Cover


Number of Colors

3 spot inks

Varnishes


Binding


Typography

Futura Black (Bitstream)
Chalet Comprime (House Industries)

 

Derrit DeRouen worked on a freelance pro-bono project to raise funds for a cause he believed deserved his best effort. In the end 50 silkscreened posters were printed, some were distributed to artists and donors, and the rest were sold at the event.

Cap City has been putting on this event at Antone’s for several years, it’s one of their larger funding sources, but the materials used to promote it have typically been bland: band names on a tabloid poster, pro-bono work without much enthusiasm. For me, it was an opportunity to raise their level of sophistication while creating a graphic “persona” for the event. During the design phase of the project, I developed several visual directions, but struggled to find a simple and fun, yet elegant solution. The guitar image had been bouncing around in my head for a few days, so I took a break, sat down and drew it out. The instant I saw it on paper, I knew it was the right solution. I recreated it digitally, trying to streamline it, but the original sketch really felt the best…a bit raw and kid-like. The type is somewhat of a throwback to the era when this kind of iconography was more prevalent.

The poster turned out to be a success and helped contribute to the overwhelming support for Cap City Kids. They raised over $16,000 at the largest Antone’s fundraising event they’ve had to date.

Cap City Kids Poster ---Cap City Kids Poster ---Cap City Kids Poster

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Cap City Kids Poster

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Production Method

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Design

The MADHouse
Concept and design: Derrit DeRouen

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Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 30, 2010

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End