ADV @ UNDERCONSIDERATION      Peek here for details





National Wildlife Federation

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

Neenah Conservation, donated by O-K Paper

Number of Colors

4 Spot (Speedball ink)




VAG Rounded

This piece is available for purchase for $40 (includes shipping)

Short of putting on a deep-diving suit and carrying down with us a truckload of loose PMS chips to clog that oil hole in the gulf, one of the best things designers can do is whip up a cool-looking poster, print it nicely, and get his or her dorky design friends to pony up some money so that that money can be put to good use by an organization that can help on the ground. Fellow Austinite Joshua Kramer hopes to get your money — 100% of the proceeds go to the Gulf Oil Spill Restoration Fund that was put together by the National Wildlife Federation — with a cute crab holding on for dear life to a lifesaver. Also, that, my friends, is a four-color silkscreen poster featuring transparent brown to dramatize the effect of oil on water and as Joshua points out, that’s no easy feat.

The biggest lesson learned, trying to make brown ink transparent is extremely difficult. It takes an awful lot of extender to get the brown to the right transparency and in turn, this causes the “kiss” to be your worst enemy while pulling the screens.

Gulf Coast Oil Spill Poster --- Gulf Coast Oil Spill Poster --- Gulf Coast Oil Spill Poster --- Gulf Coast Oil Spill Poster --- Gulf Coast Oil Spill Poster


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 20, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End