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BROWSE
Client
Excuses Design Collective
Quantity Produced
4
Production Cost
$3.97 for sprinkles, already had screen printing materials
Production Time
4 hours
Dimensions (Width × Height × Depth)
18 in × 24 in
Page Count
–
Paper Stock
French Paper, Poptone, Black Licotice, 100 lb Cover
Number of Colors
1 Spot
Varnishes
Printed Gloss/Transparent/Bookbinding Glue Mix
Binding
–
Typography
(Modified) JohannesG
Flash D
Close your eyes for a moment and imagine this: a poster using blackletter, glue and eatable sprinkles. Got it? In case your imagination needs a little nudge, we have some images to help you out.
The objective of AIGA Toledo’s Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry’s “California Gurls,” which was not only a top 40 hit during the summer, but oozes summer in every way. We wanted to illustrate the ridiculousness of the song by setting the line “We Freak in My Jeep” in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect “Beep! Beep!” in gloss varnish.
That is all good, but how did they actually pull this off?
To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto a 18-by-24 -inch sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned. We went into this piece THINKING/HOPING it would work, and amazingly it did! So, yes, mixing bookbinding glue and gloss varnish will result in an adhesive ink, which will hold something as substantial as a sprinkle.
Excuses Design Collective Poster
Production Method
Design
Excuses Design Collective: Tyler Fortney, Garret Bodette, and Michael Gump
Printing
Excuses Design Collective
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 21, 2010
Filed Under
Posters
Tagged with
DIY
french paper
gloss
glue
poster
silkscreen
sprinkles
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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