ADV @ UNDERCONSIDERATION      Peek here for details





Excuses Design Collective

Quantity Produced


Production Cost

$3.97 for sprinkles, already had screen printing materials

Production Time

4 hours

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

French Paper, Poptone, Black Licotice, 100 lb Cover

Number of Colors

1 Spot


Printed Gloss/Transparent/Bookbinding Glue Mix



(Modified) JohannesG
Flash D


Close your eyes for a moment and imagine this: a poster using blackletter, glue and eatable sprinkles. Got it? In case your imagination needs a little nudge, we have some images to help you out.

The objective of AIGA Toledo’s Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry’s “California Gurls,” which was not only a top 40 hit during the summer, but oozes summer in every way. We wanted to illustrate the ridiculousness of the song by setting the line “We Freak in My Jeep” in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect “Beep! Beep!” in gloss varnish.

That is all good, but how did they actually pull this off?

To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto a 18-by-24 -inch sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned. We went into this piece THINKING/HOPING it would work, and amazingly it did! So, yes, mixing bookbinding glue and gloss varnish will result in an adhesive ink, which will hold something as substantial as a sprinkle.

Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster


Recent Posts



Excuses Design Collective Poster


Production Method



Excuses Design Collective: Tyler Fortney, Garret Bodette, and Michael Gump



Excuses Design Collective

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 21, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End