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Excuses Design Collective

Quantity Produced


Production Cost

$3.97 for sprinkles, already had screen printing materials

Production Time

4 hours

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

French Paper, Poptone, Black Licotice, 100 lb Cover

Number of Colors

1 Spot


Printed Gloss/Transparent/Bookbinding Glue Mix



(Modified) JohannesG
Flash D


Close your eyes for a moment and imagine this: a poster using blackletter, glue and eatable sprinkles. Got it? In case your imagination needs a little nudge, we have some images to help you out.

The objective of AIGA Toledo’s Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry’s “California Gurls,” which was not only a top 40 hit during the summer, but oozes summer in every way. We wanted to illustrate the ridiculousness of the song by setting the line “We Freak in My Jeep” in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect “Beep! Beep!” in gloss varnish.

That is all good, but how did they actually pull this off?

To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto a 18-by-24 -inch sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned. We went into this piece THINKING/HOPING it would work, and amazingly it did! So, yes, mixing bookbinding glue and gloss varnish will result in an adhesive ink, which will hold something as substantial as a sprinkle.

Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster ---Excuses Design Collective Poster


Recent Posts



Excuses Design Collective Poster


Production Method



Excuses Design Collective: Tyler Fortney, Garret Bodette, and Michael Gump



Excuses Design Collective

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 21, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End