Close your eyes for a moment and imagine this: a poster using blackletter, glue and eatable sprinkles. Got it? In case your imagination needs a little nudge, we have some images to help you out.
The objective of AIGA Toledo’s Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry’s “California Gurls,” which was not only a top 40 hit during the summer, but oozes summer in every way. We wanted to illustrate the ridiculousness of the song by setting the line “We Freak in My Jeep” in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect “Beep! Beep!” in gloss varnish.
That is all good, but how did they actually pull this off?
To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto a 18-by-24 -inch sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned. We went into this piece THINKING/HOPING it would work, and amazingly it did! So, yes, mixing bookbinding glue and gloss varnish will result in an adhesive ink, which will hold something as substantial as a sprinkle.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.