DESCRIPTION Excuses Design Collective Poster CLIENT Excuses Design Collective DATE September 2010 DESIGN CREDITS Excuses Design Collective: Tyler Fortney, Garret Bodette, and Michael Gump PRINT CREDITS Excuses Design Collective TYPE CREDITS (Modified) JohannesG Flash D

QUANTITY PRODUCED 4 PRODUCTION COST $3.97 for sprinkles, already had screen printing materials PRODUCTION TIME 4 hours DIMENSIONS: WIDTH × HEIGHT × DEPTH 18 in × 24 in PRINT METHOD Silkscreen PAPER STOCK French Paper, Poptone, Black Licotice, 100 lb Cover NUMBER OF COLORS 1 Spot VARNISHES Printed Gloss/Transparent/Bookbinding Glue Mix

Close your eyes for a moment and imagine this: a poster using blackletter, glue and eatable sprinkles. Got it? In case your imagination needs a little nudge, we have some images to help you out.

The objective of AIGA Toledo’s Always Summer show was to design a poster based on a song that embodied summer. Rather than working with something that we felt was comfortable, we decided to work with Katy Perry’s “California Gurls,” which was not only a top 40 hit during the summer, but oozes summer in every way. We wanted to illustrate the ridiculousness of the song by setting the line “We Freak in My Jeep” in type that was inspired by the Gutenberg Bible, and then taking it a step further and flocking it with nonpareil sprinkles. We took the cuteness up yet another notch by adding the sound effect “Beep! Beep!” in gloss varnish.

That is all good, but how did they actually pull this off?

To produce the poster, we screenprinted a combination of gloss varnish and bookbinding glue onto a 18-by-24 -inch sheet. Immediately after removing it from underneath the screen, we poured the sprinkles onto the wet adhesive, instantly creating what we had envisioned. We went into this piece THINKING/HOPING it would work, and amazingly it did! So, yes, mixing bookbinding glue and gloss varnish will result in an adhesive ink, which will hold something as substantial as a sprinkle.

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IT HAS BEEN TAGGED WITH / DIY / french paper / gloss / glue / poster / silkscreen / sprinkles /