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BROWSE
Client
Wooden Toy
Quantity Produced
5,000 individually numbered copies
Production Cost
A$39,500 (US$38,800)
Production Time
–
Dimensions (Width × Height × Depth)
Package: 229mm × 270mm (9 in × 10.6 in)
Book: 225mm × 225mm (8.85 in × 8.85 in)
Page Count
Book: 150
Magazine: 40
Paper Stock
Uncoated
Number of Colors
Package: 2 spot
Publication: CMYK
Magazine: CMYK
Print: CMYK
Certificate: 1 spot
Varnishes
–
Binding
Perfect binding
Typopgraphy
Too many, including multiple hand and custom faces
What happens when you merge a book and a magazine, you add a lot of passion, you remove templates and grids, you provide 190 blank pages (150 for the magazine + 40 for the book) and license for customization? In a way that is what Wooden Toy encompasses.
The purpose of each edition of Wooden Toy is to profile some of the world’s most progressive emerging and established creative artists. Each edition is themed and with edition 7 being the MUSIC edition it featured around the lives of band poster artists, music-inspired design and art, band interviews and music photographers.
For this edition a custom Toybox package was created to house the publication along with additional inserts including one 40-page A5 Lyrics and Type zine, an artist’s print and a certificte of authenticity.
The real magic however is in the design and layout of Wooden Toy and with over 1,000 hours poured into the latest edition, Wooden Toy has become possibly the most heavily designed magazine in the world. Each page is individually crafted from scratch using no templates, consistent fonts or typesetting. Each spread is completely unique and individual to the content being featured throughout from cover to cover. It is an intense display of detail and craftsmanship with pages and pages of hand drawn type, illustrations and raw photography.
The biggest challenge was sourcing extra illustrators on a very small design budget. The solution was finding illustrators that were passionate about collaborating with Wooden Toy and eager to help out. Something I learnt was there are many people out there willing to lend a hand on a good project if only you ask.
Wooden Toy Boogazine
Production Method
Design
Wooden Toy
Published by: Timba Smits
Design, Type and Art Direction: Timba Smits
Editing: Josie Edwards
illustrations by: Karl Kwasny, Steven Rhodes, Sean Morris, Ken Taylor, WASTE Studio, Nate Holmes Trapnell & Jon Shaw.
Printing
Print management: Current Print Solutions
Printing: Scott Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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