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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
5 in × 6 in
Page Count
206 (192 blank + 14 printed)
Paper Stock
Cover: Monadnock Astrolite Smooth, 100lb Cover
Inside, White: Monadnock Astrolite Smooth, 100lb Text
Inside, Yellow: Domtar Hots Yellow, 65lb cover
Number of Colors
Cover: 2 spot
Inside, Yellow: 1 spot
Varnishes
–
Binding
Perfect binding
Typopgraphy
Helvetica Neue
For their 2011 holiday corporate gift the folks at Toronto-based Matter Strategic Design decided upon what they call “a stylish revolt against Christmas cellophane” and created a really wonderful and simple sketchbook. While most of the sketchbook is blank and with a half-circle die-cut on the outside spine, sandwiched in between is one signature of yellow paper with eleven quotes, this creates a lovely contrast of white and yellow in the product. Notice the daring yellow strip printed along the spine that aligns with the yellow paper. So easy for that to go wrong.
We wanted to create something that was both beautiful and functional; something that would be true to who we are and open to who our clients want to be. Like our website, the sketchbook focuses on one basic yet critical question - what matters to you?”.
Visually, the book takes cues from the firm’s corporate identity: simple typography, beautiful paper and a hit of bright yellow in the centre of the book create an elegant presentation. But it’s what’s inside that counts, and in this case that means 11 poignant and often cheeky quotes written by Matter’s fans all over the world.
The project seems relatively straightforward but in order to keep the cost down, cover and text sheets were diecut individually, then hand-jogged and perfect bound. This is a good solution from a cost perspective but makes for a difficult job to keep everything aligned during binding.
Matter Strategic Design 2011 Sketchbook
Production Method
Design
Matter Strategic Design: Creative direction and design, Mike Kasperski
Printing
Somerset Graphics
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 25, 2011
Filed Under
Self promotion
Tagged with
die cut
monadnock
offset
perfect binding
sketchbook
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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