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A Division of UnderConsideration

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2009
–
2017

For their 2011 holiday corporate gift the folks at Toronto-based Matter Strategic Design decided upon what they call “a stylish revolt against Christmas cellophane” and created a really wonderful and simple sketchbook. While most of the sketchbook is blank and with a half-circle die-cut on the outside spine, sandwiched in between is one signature of yellow paper with eleven quotes, this creates a lovely contrast of white and yellow in the product. Notice the daring yellow strip printed along the spine that aligns with the yellow paper. So easy for that to go wrong.

We wanted to create something that was both beautiful and functional; something that would be true to who we are and open to who our clients want to be. Like our website, the sketchbook focuses on one basic yet critical question - what matters to you?”.

Visually, the book takes cues from the firm’s corporate identity: simple typography, beautiful paper and a hit of bright yellow in the centre of the book create an elegant presentation. But it’s what’s inside that counts, and in this case that means 11 poignant and often cheeky quotes written by Matter’s fans all over the world.

The project seems relatively straightforward but in order to keep the cost down, cover and text sheets were diecut individually, then hand-jogged and perfect bound. This is a good solution from a cost perspective but makes for a difficult job to keep everything aligned during binding.

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Minx Creative Promo Book

Matter Strategic Design 2011 Sketchbook

Production Method

Design

Matter Strategic Design: Creative direction and design, Mike Kasperski

Printing

Somerset Graphics