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Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

5 in × 6 in

Page Count

206 (192 blank + 14 printed)

Paper Stock

Cover: Monadnock Astrolite Smooth, 100lb Cover
Inside, White: Monadnock Astrolite Smooth, 100lb Text
Inside, Yellow: Domtar Hots Yellow, 65lb cover

Number of Colors

Cover: 2 spot
Inside, Yellow: 1 spot



Perfect binding


Helvetica Neue


For their 2011 holiday corporate gift the folks at Toronto-based Matter Strategic Design decided upon what they call “a stylish revolt against Christmas cellophane” and created a really wonderful and simple sketchbook. While most of the sketchbook is blank and with a half-circle die-cut on the outside spine, sandwiched in between is one signature of yellow paper with eleven quotes, this creates a lovely contrast of white and yellow in the product. Notice the daring yellow strip printed along the spine that aligns with the yellow paper. So easy for that to go wrong.

We wanted to create something that was both beautiful and functional; something that would be true to who we are and open to who our clients want to be. Like our website, the sketchbook focuses on one basic yet critical question - what matters to you?”.

Visually, the book takes cues from the firm’s corporate identity: simple typography, beautiful paper and a hit of bright yellow in the centre of the book create an elegant presentation. But it’s what’s inside that counts, and in this case that means 11 poignant and often cheeky quotes written by Matter’s fans all over the world.

The project seems relatively straightforward but in order to keep the cost down, cover and text sheets were diecut individually, then hand-jogged and perfect bound. This is a good solution from a cost perspective but makes for a difficult job to keep everything aligned during binding.

Matter 2011 Sketchbook --- Matter 2011 Sketchbook --- Matter 2011 Sketchbook --- Matter 2011 Sketchbook --- Matter 2011 Sketchbook --- Matter 2011 Sketchbook --- Matter 2011 Sketchbook


Recent Posts



Matter Strategic Design 2011 Sketchbook


Production Method



Matter Strategic Design: Creative direction and design, Mike Kasperski



Somerset Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 25, 2011


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End