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Brewwd (Self-promotion)

Quantity Produced

100 each

Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

12 × 18

Page Count

Paper Stock

Finch, Natural, 100 lb

Number of Colors

3 – 4 Pantone


Gold foil ink on Blue Moon print




Brewwd is paying homage to beer by immortalizing their imagery with super simplified screenprints. It’s a great concept; taking from what you love in the world and giving back something beautiful to the general public. I can’t tell from the picture provided, but I’m sure the gold foil ink looks rad on the Blue Moon print.

These two screen prints are the first posters printed for Brewwd, a blog combining minimal design with great beer. Brewwd is a side project of Jason VanLue, a designer in Orlando, FL.

The prints are limited edition, and only 100 of each will ever be produced. The prints are available for purchase at the Brewwd store.

Color is essential, I spent a lot of time selecting the right spot colors to optimize the original design featured on the blog. Also finding a great printer is key - the chaps at Vahalla provided awesome feedback, and had the idea to include gold foil ink in the Blue Moon print, which turned out to be an incredible addition.

Brewwd Posters --- Brewwd Posters --- Brewwd Posters --- Brewwd Posters --- Brewwd Posters


Recent Posts



Brewwd Posters


Production Method



Jason VanLue



Vahalla Prints

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 18, 2011


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End