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Brewwd (Self-promotion)

Quantity Produced

100 each

Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

12 × 18

Page Count

Paper Stock

Finch, Natural, 100 lb

Number of Colors

3 – 4 Pantone


Gold foil ink on Blue Moon print




Brewwd is paying homage to beer by immortalizing their imagery with super simplified screenprints. It’s a great concept; taking from what you love in the world and giving back something beautiful to the general public. I can’t tell from the picture provided, but I’m sure the gold foil ink looks rad on the Blue Moon print.

These two screen prints are the first posters printed for Brewwd, a blog combining minimal design with great beer. Brewwd is a side project of Jason VanLue, a designer in Orlando, FL.

The prints are limited edition, and only 100 of each will ever be produced. The prints are available for purchase at the Brewwd store.

Color is essential, I spent a lot of time selecting the right spot colors to optimize the original design featured on the blog. Also finding a great printer is key - the chaps at Vahalla provided awesome feedback, and had the idea to include gold foil ink in the Blue Moon print, which turned out to be an incredible addition.

Brewwd Posters --- Brewwd Posters --- Brewwd Posters --- Brewwd Posters --- Brewwd Posters


Recent Posts



Brewwd Posters


Production Method



Jason VanLue



Vahalla Prints

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 18, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End