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BROWSE


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Client

Monnet Design


Quantity Produced

400 Calendars
400 Cards


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Calendars and Cards: 4.5 in × 6.25 in


Page Count


Paper Stock

Mohawk Via Vellum, double thick cover (14.5pt), Radiant White


Number of Colors

1 spot ink, black

Varnishes


Binding

Calendars: glued at bottom fold


Typography

Akzidenz Grotesk

 

In the midst of this past holiday decadence, in the abundance of color and sweet treats, a simple card stands out. A simple card with a simple idea that ripples and resonates with more people than just he one who takes it out of the envelope on a December day. I like this. I like the thinking behind it, the printing of it, and I like the simple act of giving.

This year we created a series of cards and calendars that were sent out to clients, suppliers, and friends. To demonstrate that the money we could have spent on elaborate printing, photography and illustration was being directed to charities, we took typical holiday card and calendar images and reduced them to simple descriptions, typeset in black and white. All the money saved was added to the amount we would have spent on client gifts and was donated to several charities chosen by our clients.

When printing double hits of black, we learned that we need to leave a lot of time in the production schedule for the ink to dry!! We were rushed and these were folded and assembled by the printer a little too early, leading to some ghosting on the white areas inside the cards.

Monnet Design Holiday Cards


Monnet Design Holiday Cards
Monnet Design Holiday Cards
Monnet Design Holiday Cards
Monnet Design Holiday Cards
Monnet Design Holiday Cards

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Monnet Design Holiday Cards

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Production Method

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Design

Monnet Design
Creative Direction: Stéphane Monnet, Agnes Wong
Design: Stéphane Monnet, Agnes Wong, Emma Wright
Copywriting: Stéphane Monnet

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Printing

Annan & Sons

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 12, 2011

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Filed Under

Promotional Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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