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BROWSE
Client
Monnet Design
Quantity Produced
400 Calendars
400 Cards
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
Calendars and Cards: 4.5 in × 6.25 in
Page Count
–
Paper Stock
Mohawk Via Vellum, double thick cover (14.5pt), Radiant White
Number of Colors
1 spot ink, black
Varnishes
–
Binding
Calendars: glued at bottom fold
Typography
Akzidenz Grotesk
In the midst of this past holiday decadence, in the abundance of color and sweet treats, a simple card stands out. A simple card with a simple idea that ripples and resonates with more people than just he one who takes it out of the envelope on a December day. I like this. I like the thinking behind it, the printing of it, and I like the simple act of giving.
This year we created a series of cards and calendars that were sent out to clients, suppliers, and friends. To demonstrate that the money we could have spent on elaborate printing, photography and illustration was being directed to charities, we took typical holiday card and calendar images and reduced them to simple descriptions, typeset in black and white. All the money saved was added to the amount we would have spent on client gifts and was donated to several charities chosen by our clients.
When printing double hits of black, we learned that we need to leave a lot of time in the production schedule for the ink to dry!! We were rushed and these were folded and assembled by the printer a little too early, leading to some ghosting on the white areas inside the cards.
Monnet Design Holiday Cards
Production Method
Design
Monnet Design
Creative Direction: Stéphane Monnet, Agnes Wong
Design: Stéphane Monnet, Agnes Wong, Emma Wright
Copywriting: Stéphane Monnet
Printing
Annan & Sons
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 12, 2011
Filed Under
Promotional Cards
Tagged with
black
calendar
glue
holiday card
mohawk
offset
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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