The process of ordering a pizza is filled with excitement and anticipation, and the moments from order to delivery make the reward that much sweeter. When the box is opened and the pizza is revealed…it’s utter satisfaction. The decision to package apparel this way is equally as effective, but maybe in a not so cheesy way.
The Fineprint Chicago wanted some innovative t-shirt packaging to display in retail locations and possibly use for shipping. Since the company designs mainly Chicago-inspired graphics, I decided to make a Chicago-style pizza box packaging. Since we could screen print on the flat box and then fold, it greatly reduced production costs without limiting the design. The piece can also be sent through the mail.
Screen printing on corrugated cardboard is tough! Problems arise registering your colors with such a thick item to print on. Also, due to the nature of the cardboard, there are random creases in the product that can lead to inconsistent prints.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.