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BROWSE


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Client

The Fineprint Chicago


Quantity Produced

50


Production Cost

$235


Production Time

1 week

Dimensions (Width × Height × Depth)

12 in × 12 in × 2 in


Page Count


Paper Stock

Corrugated Cardboard


Number of Colors

2

Varnishes


Binding


Typography

 

The process of ordering a pizza is filled with excitement and anticipation, and the moments from order to delivery make the reward that much sweeter. When the box is opened and the pizza is revealed…it’s utter satisfaction. The decision to package apparel this way is equally as effective, but maybe in a not so cheesy way.

The Fineprint Chicago wanted some innovative t-shirt packaging to display in retail locations and possibly use for shipping. Since the company designs mainly Chicago-inspired graphics, I decided to make a Chicago-style pizza box packaging. Since we could screen print on the flat box and then fold, it greatly reduced production costs without limiting the design. The piece can also be sent through the mail.

Screen printing on corrugated cardboard is tough! Problems arise registering your colors with such a thick item to print on. Also, due to the nature of the cardboard, there are random creases in the product that can lead to inconsistent prints.

Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging --- Laurent Varlet Pizza Box T-Shirt Packaging

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The Fineprint Chicago T-Shirt Packaging

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Production Method

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Design

Laurent Varlet

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Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 18, 2011

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End