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ADV @ UnderConsideration Peek here for details
The Fineprint Chicago T-Shirt Packaging
DESCRIPTION
The Fineprint Chicago T-Shirt Packaging
CLIENT
DATE
January 2011
DESIGN CREDITS
|
QUANTITY PRODUCED
50
PRODUCTION COST
$235
PRODUCTION TIME
1 week
DIMENSIONS: WIDTH × HEIGHT × DEPTH
12 in × 12 in × 2 in
PRINT METHOD
Silkscreen
PAPER STOCK
Corrugated Cardboard
NUMBER OF COLORS
2
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.lvarlet.com
The process of ordering a pizza is filled with excitement and anticipation, and the moments from order to delivery make the reward that much sweeter. When the box is opened and the pizza is revealed…it’s utter satisfaction. The decision to package apparel this way is equally as effective, but maybe in a not so cheesy way.
The Fineprint Chicago wanted some innovative t-shirt packaging to display in retail locations and possibly use for shipping. Since the company designs mainly Chicago-inspired graphics, I decided to make a Chicago-style pizza box packaging. Since we could screen print on the flat box and then fold, it greatly reduced production costs without limiting the design. The piece can also be sent through the mail.
Screen printing on corrugated cardboard is tough! Problems arise registering your colors with such a thick item to print on. Also, due to the nature of the cardboard, there are random creases in the product that can lead to inconsistent prints.
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Many thanks to our ADV @ UnderConsideration Partners
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