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Intricate flavors, intricate illustrations, and intricate registration meet to package a group of hot pepper jellies that are sure to stand out on the shelf and in your kitchen. 



The Farmer's Daughter

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Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors

CMYK + 2 white





The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly
The Farmer's Daughter Hot Pepper Jelly

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Project Description

Founded by husband and wife duo Primo and Kara, The Farmer’s Daughter has launched a line of hot pepper jellies that prove a little sugar pairs well with a little spice. Primo, developer of the “7 Pot Primo”,€ arguably the hottest pepper in the world, and Kara, a steward of traditional Southern Louisiana cuisine, combine their expertise and passions to master the complex flavors of sweet and heat.

The duo partnered with the team at The Brandit to create a package design that captures both the traditional taste of the recipe as well as their “halo and horns”€ approach to life €”and peppers. “The Brandit unlocked our artistic ambitions”, said Troy Primo, Co-founder of Primo’€™s Peppers, ”€œand visually captured the scope and spirit of our product. Harnessing our minds-eye, they took a great tasting product and made it visibly delightful!”

The label designs showcase the unique fruit and pepper ingredients with intertwining illustrations based on each flavor of jelly. Primo and Kara’€™s attention to quality and consistency is captured in the intricate detail of the artwork. And the vibrant colors represent the complex flavors contained in each jar.

“€œThere’s a beautiful complexity to these hot pepper jelly products”, said Matt Ebbing, Creative Director at The Brandit. “Our design team set out to capture all the intricate depth of the product, but had to keep it approachable. The result is a hypnotic wonder that looks special, but not out of place at the grocery store, and yet can totally hold it’s own with gourmet foodies.”

Production Lesson(s)

When printing on transparent label stock, we would highly recommend only looking at a double hit of white under all other printing.”

Post Author

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 27, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

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