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BROWSE
Client
Self-promotion
Quantity Produced
500
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
6.25 in × 4.5 in
Page Count
–
Paper Stock
130lb Classic Crest Cover Solar White
Number of Colors
1
Varnishes
–
Binding
–
Typopgraphy
Avenir by Adrian Frutiger/Linotype
It’s the subtle, clever quips that get me most. Ink did a great job of integrating their identity while tweaking it just enough to not seem overwhelming. The logo is used beautifully as a building block for the reindeer’s body, and the blind emboss gives the paper a soft, wintry feel. Temperatures are in the 90s outside, this flashback to winter keeps us cool.
Through blind-embossing techniques and minimal use of color as an accent, we played up the company’s logo by creating a twist to Rudolph the Red-Nosed Reindeer.
Although the simplicity of the project kept the complications to a minimum, there were some concerns that the embossing details would get lost, but the printers were able to capture every detail.
2010 Ink Holiday Card
Production Method
Design
Ink Design
Creative Director: Todd Henderson Assoc. Creative Director: Jason Simon Designer: Jane Moon
Printing
Main Graphics
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 9, 2011
Filed Under
Holiday Card
Tagged with
blind emboss
holiday card
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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