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BROWSE


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Client

Self-promotion


Quantity Produced

500


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

6.25 in × 4.5 in


Page Count


Paper Stock

130lb Classic Crest Cover Solar White


Number of Colors

1

Varnishes


Binding


Typography

Avenir by Adrian Frutiger/Linotype

 

It’s the subtle, clever quips that get me most. Ink did a great job of integrating their identity while tweaking it just enough to not seem overwhelming. The logo is used beautifully as a building block for the reindeer’s body, and the blind emboss gives the paper a soft, wintry feel. Temperatures are in the 90s outside, this flashback to winter keeps us cool.

Through blind-embossing techniques and minimal use of color as an accent, we played up the company’s logo by creating a twist to Rudolph the Red-Nosed Reindeer.

Although the simplicity of the project kept the complications to a minimum, there were some concerns that the embossing details would get lost, but the printers were able to capture every detail.

2010 Ink Holiday Card --- 2010 Ink Holiday Card --- 2010 Ink Holiday Card

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2010 Ink Holiday Card

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Production Method

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Design

Ink Design
Creative Director: Todd Henderson Assoc. Creative Director: Jason Simon Designer: Jane Moon

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Printing

Main Graphics

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 9, 2011

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Filed Under

Holiday Card

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Tagged with



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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End