ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
7.5 in × 11.5 in
Page Count
24
Paper Stock
Newsprint 60lb
Number of Colors
Pantone Red 032
Varnishes
–
Binding
–
Typopgraphy
–
Based out of Brooklyn, Ugly Duckling Presse is a non-profit art & publishing organization who seem to have real zeal for helping spread delicious mindfood. I was in Marfa, TX this past weekend, and the Marfa Book Co. had some of their poetry books for sale. If you get a chance, take a look, and if you have the money, help em’ out by buying some really neat work.
Rachel’s website is really spectacular as well.
Ugly Duckling Presse is an organization with a strong and widely admired aesthetic. The conceptual challenge for this piece was to share a bold and clear vision for the catalogue, while still consistent with UDP’s look. This was done through multiple small design decisions, and discussed in detail with UDP staff. The result is something that looks like nothing else that UDP has done, and yet fits perfectly into their aesthetic. As each page in the catalog contains different types of information (excerpt, quote, bio, about the book, etc.), it was also important to create a layout that will display all the information in a way that will make it easy for the reader to navigate through.
I learned that with newsprint, banding can not be avoided when doing full bleeds (although it did lend the catalog certain authenticity). I also wish I had known about trapping as some registration issues did occur.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 8, 2011
Filed Under
Catalogues
Tagged with
catalog
newsprint
offset
pantone
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com Web Fonts to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Minjung Kim Art Catalogue
Fragments Catalogue
“Celebrate New Traditions” Holiday Catalog 2010
The Swedish Royal Institute of Art Degree Show Catalogue