The impact of the poster is undeniable, and a series of posters have the ability to multiply the impact and further the story. Immediately drawn by the title series of this exhibition I really liked what I found: a guttural reaction alongside great graphics and delicious use of color. But best of all, I get a glimpse of the man behind the show and his struggle to find his place in a new home.
We realize some of the content might be unnerving. Discuss politely, please, if needed.
I funded the exhibit through Kickstarter and I encourage you to watch the 3-minute video for some historical context. Last fall, I began working on a satirical exhibit called A Bunch of Crock. It was a response to the current public discourse and the political landscape in the US. Being a Pakistani immigrant living in Arizona, the last election cycle and the general anti-immigrant rhetoric prevalent at that time was particularly alarming. Going through various campaign ads, I almost felt like the jokes were already written and all I had to do was find a nice bow to put on them.
A Bunch of Crock opened in a gallery in downtown Phoenix in December 2010 and showed until January 2011.
The exhibit consisted of a series of 12 prints, a video installation that yelled obscene public service announcements at the audience, an audio installation called “Box of Bullshit” and a game involving audience participation called “The Fling Some Shit Game.”
I knew what I wanted the posters to look like. I had an image in my mind of a time from the 50s and 60s where everything hadn’t quite gone to hell yet&emdash;a time before immigrants came here en masse and ruined everything. I couldn’t get that image out of my head because there is so much history you have to completely ignore to believe something like that. Yet, it would appear, that many do. And so I based the poster series on that image.
Matching the right ad with the right slogan was more challenging than I had thought. I spent more money on books in just a few weeks than I have in the past few years combined. On the plus side, I now have enough vintage ads to last me a lifetime.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.