ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Self


Quantity Produced

30 (× 12 posters)


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

24 in × 32 in


Page Count


Paper Stock

Heavy weight uncoated matte paper


Number of Colors

CMYK

Varnishes


Binding


Typography

Univers

This piece is available for purchase for $40

The impact of the poster is undeniable, and a series of posters have the ability to multiply the impact and further the story. Immediately drawn by the title series of this exhibition I really liked what I found: a guttural reaction alongside great graphics and delicious use of color. But best of all, I get a glimpse of the man behind the show and his struggle to find his place in a new home.

We realize some of the content might be unnerving. Discuss politely, please, if needed.

I funded the exhibit through Kickstarter and I encourage you to watch the 3-minute video for some historical context. Last fall, I began working on a satirical exhibit called A Bunch of Crock. It was a response to the current public discourse and the political landscape in the US. Being a Pakistani immigrant living in Arizona, the last election cycle and the general anti-immigrant rhetoric prevalent at that time was particularly alarming. Going through various campaign ads, I almost felt like the jokes were already written and all I had to do was find a nice bow to put on them.

A Bunch of Crock opened in a gallery in downtown Phoenix in December 2010 and showed until January 2011.

The exhibit consisted of a series of 12 prints, a video installation that yelled obscene public service announcements at the audience, an audio installation called “Box of Bullshit” and a game involving audience participation called “The Fling Some Shit Game.”

I knew what I wanted the posters to look like. I had an image in my mind of a time from the 50s and 60s where everything hadn’t quite gone to hell yet&emdash;a time before immigrants came here en masse and ruined everything. I couldn’t get that image out of my head because there is so much history you have to completely ignore to believe something like that. Yet, it would appear, that many do. And so I based the poster series on that image.

Matching the right ad with the right slogan was more challenging than I had thought. I spent more money on books in just a few weeks than I have in the past few years combined. On the plus side, I now have enough vintage ads to last me a lifetime.

A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series

---

Recent Posts


Previous


Next


A Bunch of Crock Poster Series

---

Production Method

---

Design

Safwat Saleem

---

Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

August 11, 2011

---

Filed Under

Posters

---

Tagged with







---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End