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Quantity Produced

30 (× 12 posters)

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

24 in × 32 in

Page Count

Paper Stock

Heavy weight uncoated matte paper

Number of Colors






This piece is available for purchase for $40

The impact of the poster is undeniable, and a series of posters have the ability to multiply the impact and further the story. Immediately drawn by the title series of this exhibition I really liked what I found: a guttural reaction alongside great graphics and delicious use of color. But best of all, I get a glimpse of the man behind the show and his struggle to find his place in a new home.

We realize some of the content might be unnerving. Discuss politely, please, if needed.

I funded the exhibit through Kickstarter and I encourage you to watch the 3-minute video for some historical context. Last fall, I began working on a satirical exhibit called A Bunch of Crock. It was a response to the current public discourse and the political landscape in the US. Being a Pakistani immigrant living in Arizona, the last election cycle and the general anti-immigrant rhetoric prevalent at that time was particularly alarming. Going through various campaign ads, I almost felt like the jokes were already written and all I had to do was find a nice bow to put on them.

A Bunch of Crock opened in a gallery in downtown Phoenix in December 2010 and showed until January 2011.

The exhibit consisted of a series of 12 prints, a video installation that yelled obscene public service announcements at the audience, an audio installation called “Box of Bullshit” and a game involving audience participation called “The Fling Some Shit Game.”

I knew what I wanted the posters to look like. I had an image in my mind of a time from the 50s and 60s where everything hadn’t quite gone to hell yet&emdash;a time before immigrants came here en masse and ruined everything. I couldn’t get that image out of my head because there is so much history you have to completely ignore to believe something like that. Yet, it would appear, that many do. And so I based the poster series on that image.

Matching the right ad with the right slogan was more challenging than I had thought. I spent more money on books in just a few weeks than I have in the past few years combined. On the plus side, I now have enough vintage ads to last me a lifetime.

A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series ---A Bunch of Crock Poster Series


Recent Posts



A Bunch of Crock Poster Series


Production Method



Safwat Saleem



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 11, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End