ABOUT      CONTACT      RSS

Submit
your Work

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Robert McLeod and PAULNACHE Gallery


Quantity Produced

500


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

212 × 285 mm (8.34 in × 11.22 in) + 150 mm (5.9 in) cover flaps


Page Count

76 + cover


Paper Stock

120gsm Sumo offset, 400gsm Silk Matt with aqueous seal


Number of Colors

CMYK + Pantone 209 for all text

Varnishes


Binding

Perfect bound


Typography

Tiempos Text — Kris Sowersby, KLIM
Lettera — Kobi Benezri, Lineto
Grover — Sudtipos

 

Dandini Comes Clean — Paintings by Robert McLeod was designed to be used. Machine-creased, dog earred pages and a secret sketchbook insert encourage the reader to engage the book, not just leave it on the coffee table. McLeod’s surreal, dimensional paintings are effortlessly balanced with clean, contained typography to accentuate a flowing experience.

Robert McLeod asked the PAULNACHE Gallery and me to design his new book. Robert had designed his last book himself and while the end result was good, as an artist he didn’t want to go through that process again.

His requirements were to include his sketchbook somewhere, so we pitched the idea of die-cutting a hole through the middle of the book and letting the inserted sketchbook nestle in, like a bottle of whisky in a bible. He liked the idea, so I had to discuss with my very open-minded printers (not at first, mind…) how they would go about doing this. Turned out to be easier than I thought, it just needed to fall into the 4-16 page signatures of the book. They die-cut the 16-page signature then bound it in with the rest.

Robert had also mentioned he didn’t want a traditional ‘coffee table’ art book, he wanted more of a dog-eared, rough thing that would see a lot of use - so we incorporated dog ears in as section markers. They were machine-creased and hand-folded by some lucky employees.

Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book ---
Robert McLeod Book

---

Recent Posts


Previous


Next


Robert McLeod Book

---

Production Method

---

Design

Tim Hansen with creative input from Matt Nache Clarke

---

Printing

GEON, Wellington, New Zealand

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

October 17, 2011

---

Filed Under

Books

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End