ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Robert McLeod and PAULNACHE Gallery
Quantity Produced
500
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
212 × 285 mm (8.34 in × 11.22 in) + 150 mm (5.9 in) cover flaps
Page Count
76 + cover
Paper Stock
120gsm Sumo offset, 400gsm Silk Matt with aqueous seal
Number of Colors
CMYK + Pantone 209 for all text
Varnishes
–
Binding
Perfect bound
Typopgraphy
Tiempos Text — Kris Sowersby, KLIM
Lettera — Kobi Benezri, Lineto
Grover — Sudtipos
Dandini Comes Clean — Paintings by Robert McLeod was designed to be used. Machine-creased, dog earred pages and a secret sketchbook insert encourage the reader to engage the book, not just leave it on the coffee table. McLeod’s surreal, dimensional paintings are effortlessly balanced with clean, contained typography to accentuate a flowing experience.
Robert McLeod asked the PAULNACHE Gallery and me to design his new book. Robert had designed his last book himself and while the end result was good, as an artist he didn’t want to go through that process again.
His requirements were to include his sketchbook somewhere, so we pitched the idea of die-cutting a hole through the middle of the book and letting the inserted sketchbook nestle in, like a bottle of whisky in a bible. He liked the idea, so I had to discuss with my very open-minded printers (not at first, mind…) how they would go about doing this. Turned out to be easier than I thought, it just needed to fall into the 4-16 page signatures of the book. They die-cut the 16-page signature then bound it in with the rest.
Robert had also mentioned he didn’t want a traditional ‘coffee table’ art book, he wanted more of a dog-eared, rough thing that would see a lot of use - so we incorporated dog ears in as section markers. They were machine-creased and hand-folded by some lucky employees.
Robert McLeod Book
Production Method
Design
Tim Hansen with creative input from Matt Nache Clarke
Printing
GEON, Wellington, New Zealand
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 17, 2011
Filed Under
Books
Tagged with
book
CMYK
die cut
perfect bound
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com Web Fonts to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
European Ex-Smokers Books
Vilcek Foundation Book
De Kwartiermakers Edible Book
Portraits of the Public Book
Nine Lives Book