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Catalyst East Coast Conference Kit
DESCRIPTION
Catalyst East Coast Conference Kit
CLIENT
DATE
2011
DESIGN CREDITS
TYPE CREDITS
Alvin Diec (All Handwritten Fonts)
|
QUANTITY PRODUCED
2,000
PAGE COUNT
Brochure: 10 pages
PRINT METHOD
Offset
Silkscreen PAPER STOCK
Uncoated Kraft
Newsprint NUMBER OF COLORS
PMS
CMYK BINDING
Saddle stitched
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.matchstic.com/
Putting together the materials for a conference is something we are familiar with, and a project whose outcome we deeply respect. With multiple pieces, various vendors, logistics and opinions during the whole process, it is always great when the end result in a neat package full of things you actually want to keep.
This year’s Catalyst theme—Be Present—is centered around the idea of complete engagement, free from distraction. The design solution embodied that idea with a simple, humanistic approach that accents what it means to interact with one another as people.
It was a challenge to create something inspiring and exciting with limited resources. To take basic materials and make the most of them. We tackled this by using a simple palette and hand-lettering instead of relying on heavy effects or production methods.
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Many thanks to our ADV @ UnderConsideration Partners
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