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Lead Image

If you focus on the geometric shapes that are created by the positive and negative areas of this promotional kit you will notice how different they each seem based on their production method.  



Volvo Car Hellas

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

9 × 11.4 × 1.2 in.

Page Count

Paper Stock

Fedrioni / Sirio / Black / 140gm

Number of Colors





Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit
Volvo Car Hellas Promotional kit

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Project Description

Volvo Cars A New Beginning is the concept that states the commitment of Volvo Cars to an important client. We were commissioned to design a limited edition pack that will be handed out to the clients, expressing the premium character and strength of the commitment.  Simplicity and functionality were the rules to design a hardcover slipcase, executed highly, with very much attention to detail, while applying some very fine printing techniques, such as foil blocking using metallic and transparent foils.

Production Lesson(s)

Using foil blocks is always interesting, since you can't entirely predict the final texture and contrast of the foil on each surface.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 28, 2016


Filed Under

Foil stamp
Press Kit


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End