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Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Brochure: 10 pages

Paper Stock

Uncoated Kraft

Number of Colors




Saddle stitched


Alvin Diec (All Handwritten Fonts)


Putting together the materials for a conference is something we are familiar with, and a project whose outcome we deeply respect. With multiple pieces, various vendors, logistics and opinions during the whole process, it is always great when the end result in a neat package full of things you actually want to keep.

This year’s Catalyst theme—Be Present—is centered around the idea of complete engagement, free from distraction. The design solution embodied that idea with a simple, humanistic approach that accents what it means to interact with one another as people.

It was a challenge to create something inspiring and exciting with limited resources. To take basic materials and make the most of them. We tackled this by using a simple palette and hand-lettering instead of relying on heavy effects or production methods.

Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit ---Catalyst East Coast Conference Kit


Recent Posts



Catalyst East Coast Conference Kit


Production Method



Alvin Diec
Alana Dy
Staci Janik
John Bowles
Jason Orme
Blake Howard



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 17, 2011


Filed Under

Press Kit


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End