There’s nothing like a paper show to make people ask questions about the meaning of life… or not, which is why this AIGA poster for the Unisource Paper Show is so compelling. “The value of paper is the value of reality” is the deepest koan I’ve ever heard—now how far down the rabbit hole do you want to go?
Each year, hundreds of designers, print enthusiasts and leading paper mills gather to share what’s novel and unconventional in the world of paper at the Unisource Paper Show in Chicago. In late August, AIGA Chicago approached us to create something for the show to use as a promotional piece. Our charge was to manifest the perks of paper. Ultimately, it was an ideal assignment: make whatever you want. Our concept was to celebrate the ‘reality’ of paper and how other mediums can’t rival it’s realness and tactility. To express this idea we determined to take something classically known for print, the children’s classic Alice’s Adventures in Wonderland, and reinvent it’s application and the experience of interacting with it. We chose Lewis Carroll’s classic because of it’s reoccurring theme of a skewed perception and reality.
The poster includes the entirety of the original book, including all the original etchings, all housed on one side of the poster. The design reflects the non-sensical nature of the story with an unconventional layout and a gigantic overprint in an electric fluorescent pink. The poster can be displayed both horizontally and vertically depending on the viewer’s preference. The back includes a wash of florescent green which when rolled up displays a small tag that simply says, “open me”.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
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Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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The 2010 FPO Awards / 2011, self-published.
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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.