ADV @ UNDERCONSIDERATION      Peek here for details





AIGA Chicago

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

26 in × 38 in

Page Count

Paper Stock

Scheufelen Heaven 42 Cover 92.5 lb

Number of Colors

3 Spot (Black, fluorescent pink and fluorescent green)


Satin aqueous coating



Chronicle by H&FJ
F37 Bella by Rick Banks
League Gothic by The League of Moveable Type
Deming by Lost Type Co-op, Mike Fortress


There’s nothing like a paper show to make people ask questions about the meaning of life… or not, which is why this AIGA poster for the Unisource Paper Show is so compelling. “The value of paper is the value of reality” is the deepest koan I’ve ever heard—now how far down the rabbit hole do you want to go?

Each year, hundreds of designers, print enthusiasts and leading paper mills gather to share what’s novel and unconventional in the world of paper at the Unisource Paper Show in Chicago. In late August, AIGA Chicago approached us to create something for the show to use as a promotional piece. Our charge was to manifest the perks of paper. Ultimately, it was an ideal assignment: make whatever you want. Our concept was to celebrate the ‘reality’ of paper and how other mediums can’t rival it’s realness and tactility. To express this idea we determined to take something classically known for print, the children’s classic Alice’s Adventures in Wonderland, and reinvent it’s application and the experience of interacting with it. We chose Lewis Carroll’s classic because of it’s reoccurring theme of a skewed perception and reality.

The poster includes the entirety of the original book, including all the original etchings, all housed on one side of the poster. The design reflects the non-sensical nature of the story with an unconventional layout and a gigantic overprint in an electric fluorescent pink. The poster can be displayed both horizontally and vertically depending on the viewer’s preference. The back includes a wash of florescent green which when rolled up displays a small tag that simply says, “open me”.

AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster ---
AIGA Chicago Poster


Recent Posts



AIGA Chicago Poster


Production Method




Brandt Brinkerhoff
Katherine Walker



UniqueActive, Chicago

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 6, 2011


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End