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BROWSE


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Client

AIGA Chicago


Quantity Produced

1,500


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

26 in × 38 in


Page Count


Paper Stock

Scheufelen Heaven 42 Cover 92.5 lb


Number of Colors

3 Spot (Black, fluorescent pink and fluorescent green)

Varnishes

Satin aqueous coating


Binding


Typography

Chronicle by H&FJ
F37 Bella by Rick Banks
League Gothic by The League of Moveable Type
Deming by Lost Type Co-op, Mike Fortress

 

There’s nothing like a paper show to make people ask questions about the meaning of life… or not, which is why this AIGA poster for the Unisource Paper Show is so compelling. “The value of paper is the value of reality” is the deepest koan I’ve ever heard—now how far down the rabbit hole do you want to go?

Each year, hundreds of designers, print enthusiasts and leading paper mills gather to share what’s novel and unconventional in the world of paper at the Unisource Paper Show in Chicago. In late August, AIGA Chicago approached us to create something for the show to use as a promotional piece. Our charge was to manifest the perks of paper. Ultimately, it was an ideal assignment: make whatever you want. Our concept was to celebrate the ‘reality’ of paper and how other mediums can’t rival it’s realness and tactility. To express this idea we determined to take something classically known for print, the children’s classic Alice’s Adventures in Wonderland, and reinvent it’s application and the experience of interacting with it. We chose Lewis Carroll’s classic because of it’s reoccurring theme of a skewed perception and reality.

The poster includes the entirety of the original book, including all the original etchings, all housed on one side of the poster. The design reflects the non-sensical nature of the story with an unconventional layout and a gigantic overprint in an electric fluorescent pink. The poster can be displayed both horizontally and vertically depending on the viewer’s preference. The back includes a wash of florescent green which when rolled up displays a small tag that simply says, “open me”.

AIGA Chicago Poster ---
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AIGA Chicago Poster

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AIGA Chicago Poster

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Production Method

Offset

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Design

Brandt Brinkerhoff
Katherine Walker

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Printing

UniqueActive, Chicago

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Jessica Mullen

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 6, 2011

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Filed Under

Offset
Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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