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BROWSE
Client
AIGA Rhode Island
Quantity Produced
200
Production Cost
$700
Production Time
20 hours
Dimensions (Width × Height × Depth)
Booklet: 8 in × 5.5 in
Cards: 3.5 in × 5 in
Page Count
–
Paper Stock
French Paper, Speckletone Starch White
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typopgraphy
Ziggurat
Karnak Pro
For a piece on the ocean state AIGA, letterpress with a flood coating could not be more appropriate. Finally inspiring me to learn what “quahog” means, these trading cards contain cute trivia and simple imagery. It’s like a 4th grade state facts project made by graphic designers-all the fun without the mess.
The concept of the design is “ocean state” so the method of letterpressing was important to that message as it adds to the finished texture and worn nautical look. Each piece was hand printed, unique and collectible.
Flood coating on a Vandercook requires time and patience. Although the result I wanted was a look that was worn or aged, it still required a little work to get that look just right and consistent through out the entire run.
AIGA Rhode Island Promotion
Production Method
Letterpress
Design
Linchpin Agency: Michael J. Chevalier
Printing
Michael J. Chevalier at AS220 Community Print Shop
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 12, 2011
Filed Under
Letterpress
Promotional Cards
Tagged with
AIGA
french paper
letterpress
speckletone
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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