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Lead Image

Provenance Packaging


Production Method




Jog Ltd

Creative Director: Robert Smith (Jog Ltd)
Designer: Andrew Hatcher (Jog Ltd)
Photographer: Alan Thornton



Lithgo Press

It’s great to see products in production that practice the cradle-to-cradle preach. Every step of the product life-cycle has been considered, from the origin of the materials to the unbranded boxes. But what really hooked me was the curled paper with clever cutout in the “medium canister,” which now looks fit for any modern kitchen apothecary.  




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Ongoing production

Production Cost

Production Time


Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Sleeves only: Fedrigoni / Woodstock Betulla / 280gsm / (Woodstock is 80% PCW recycled paper and 20% eco-pulp FSC-certified)

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This piece is available for purchase for $15 and up

Provenance ---

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Project Description

Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials. As the packaging has to sell the story of the materials as much as the product, the brand language ‘this is now’ and ‘this was’ is used on the face and reverse of each product’s packaging, to introduce the story of its provenance.

In keeping with the products, the packaging is designed to achieve high shelf and low environmental impact. Strong orange is used for the boxes to draw attention to the display, the corrugated board for these boxes is 100% recycled (100% post-consumer waste), and is left unbranded to encourage reuse (but can be easily recycled). It is self-coloured to make any in-store damage less visible, reducing the need for re-boxing.

Branding is restricted to the paper sleeves, which are made from 80% recycled paper (80% post consumer waste with 20% eco-pulp from FSC-certified sources), with minimal ink coverage and no foil blocking to ensure they can be readily recycled. Sleeves minimize waste when adapting packaging to different languages. Where products are boxed, the sleeve carries a simple line drawing to identify the contents instead of photography for a cleaner aesthetic, as the retailer will always display the physical products. Where possible, cut-outs frame the material of each product, drawing attention to it as much as to the completed product, which should only be one form the material takes in a wider journey of recycling. Like the products themselves, all Provenance packaging is made from materials that are 100% recyclable.

Production Lesson(s)

The environmental profile of the packaging was hugely important. We originally wanted to use foil blocking but on examination it became clear that this reduces the recyclability of the paper so we opted just to deboss instead. ”

Post Author

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Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 19, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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