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BROWSE
Provenance Packaging
Production Method
Deboss
Offset
Design
Jog Ltd
Creative Director: Robert Smith (Jog Ltd)
Designer: Andrew Hatcher (Jog Ltd)
Photographer: Alan Thornton
Printing
Lithgo Press
It’s great to see products in production that practice the cradle-to-cradle preach. Every step of the product life-cycle has been considered, from the origin of the materials to the unbranded boxes. But what really hooked me was the curled paper with clever cutout in the “medium canister,” which now looks fit for any modern kitchen apothecary.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Sleeves only: Fedrigoni / Woodstock Betulla / 280gsm / (Woodstock is 80% PCW recycled paper and 20% eco-pulp FSC-certified)
Number of Colors
2
Varnishes
–
Binding
–
Typography
Brown
Avenir
Project Description
Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials. As the packaging has to sell the story of the materials as much as the product, the brand language ‘this is now’ and ‘this was’ is used on the face and reverse of each product’s packaging, to introduce the story of its provenance.In keeping with the products, the packaging is designed to achieve high shelf and low environmental impact. Strong orange is used for the boxes to draw attention to the display, the corrugated board for these boxes is 100% recycled (100% post-consumer waste), and is left unbranded to encourage reuse (but can be easily recycled). It is self-coloured to make any in-store damage less visible, reducing the need for re-boxing.
Branding is restricted to the paper sleeves, which are made from 80% recycled paper (80% post consumer waste with 20% eco-pulp from FSC-certified sources), with minimal ink coverage and no foil blocking to ensure they can be readily recycled. Sleeves minimize waste when adapting packaging to different languages. Where products are boxed, the sleeve carries a simple line drawing to identify the contents instead of photography for a cleaner aesthetic, as the retailer will always display the physical products. Where possible, cut-outs frame the material of each product, drawing attention to it as much as to the completed product, which should only be one form the material takes in a wider journey of recycling. Like the products themselves, all Provenance packaging is made from materials that are 100% recyclable.
Production Lesson(s)
The environmental profile of the packaging was hugely important. We originally wanted to use foil blocking but on examination it became clear that this reduces the recyclability of the paper so we opted just to deboss instead.
Post Author
Jessica Mullen
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 19, 2012
Filed Under
Deboss
Offset
Packaging
Tagged with
deboss
package
product
recycled paper
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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