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Lead Image

The Deep


Production Method




Kevin Steele



Kevin Steele

This impeccably crafted book unfolds to reveal an enormous 3D compass. Ocean-colored paper stands up in waves, beckoning like a portal to a sunken city. When the book is folded up into its wedge-shaped box, it becomes sunken treasure.  




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

various colors

Number of Colors





Various display faces


The Deep
The Deep
The Deep
The Deep
The Deep ---

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Project Description

The Deep is a tribute to maritime folklore and tradition developed over centuries of nautical exploration. The pop-up book unfolds to an oversized eight-point compass rose. The compass, arguably the sailor's most valuable instrument, not only enables accurate navigation but brings good luck, ensuring safe passage home and protecting against a watery end in the Deep.

Production Lesson(s)

The work is a circular accordion-bound pop-up book. Pop-ups were cut and assembled by hand, then mounted on board wrapped in Canapetta bookcloth. The work is housed in a wedge-shaped storage box, which also holds a signed and numbered colophon.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 30, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End