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BROWSE


Lead Image

The Deep

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Production Method

Inkjet

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Design

Kevin Steele

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Printing

Kevin Steele

This impeccably crafted book unfolds to reveal an enormous 3D compass. Ocean-colored paper stands up in waves, beckoning like a portal to a sunken city. When the book is folded up into its wedge-shaped box, it becomes sunken treasure.  

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Client

Self-promotion


Quantity Produced

4


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

various colors


Number of Colors

Varnishes


Binding

Accordion


Typography

Garamond
Various display faces

 


The Deep
The Deep
The Deep
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Project Description

The Deep is a tribute to maritime folklore and tradition developed over centuries of nautical exploration. The pop-up book unfolds to an oversized eight-point compass rose. The compass, arguably the sailor's most valuable instrument, not only enables accurate navigation but brings good luck, ensuring safe passage home and protecting against a watery end in the Deep.

Production Lesson(s)

The work is a circular accordion-bound pop-up book. Pop-ups were cut and assembled by hand, then mounted on board wrapped in Canapetta bookcloth. The work is housed in a wedge-shaped storage box, which also holds a signed and numbered colophon.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 30, 2012

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Filed Under

Books
Inkjet

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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