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BROWSE


Lead Image

Wolf Oil Brand Guideline

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Production Method

Offset

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Design

Visualmeta4 / Nicolas Jandrain

Photography by Xavier Harcq

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Printing

Two4production

You’ll discover how vital lubricants can be for engine parts once you check out this concept. These brand guidelines depict Wolf Lubricant oil as a necessary element for engine tools for coming to life. 

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Client

Wolf Oil


Quantity Produced

2,000


Production Cost

$35,000


Production Time

4 Months

Dimensions (Width × Height × Depth)


Page Count

60


Paper Stock


Number of Colors

CMYK

Varnishes

Drip-off + UV


Binding

Perfect binding


Typography

Titilium

 


Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand ---

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Project Description

The Wolf Brand Book is a unique tool in which the new identity and brand strategy created for Wolf Oil is presented. Today's engines are highly sophisticated pieces of art. Wolf lubricants bring them to life, and provide them the vital energy to enhance their performance and endurance. To visually translate this concept, the engine parts were treated like high-detailed jewelry. The pure, clean and transparent splash of oil is literally like a vital fluid that bring them to life. The macroscopic images of oil help to translate the tagline "vital lubricant" and imitate the microscopic image of cellular life. The book is divided in 4 sections; the Strategy, the Brand Guidelines, the Graphical Language, the Visual Language, and a lot of examples in the Branding Applications.

Production Lesson(s)

The UV spot Varnish on dark images of the engine's parts was a bad idea as it tends to clip the parts from the black background (which was not the intention in the shoot: the shadow and the darkest part of the engines' parts was supposed to fade into the black background.)”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 26, 2013

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Filed Under

Guideline
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End