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Lead Image

Wolf Oil Brand Guideline


Production Method




Visualmeta4 / Nicolas Jandrain

Photography by Xavier Harcq




You’ll discover how vital lubricants can be for engine parts once you check out this concept. These brand guidelines depict Wolf Lubricant oil as a necessary element for engine tools for coming to life. 



Wolf Oil

Quantity Produced


Production Cost


Production Time

4 Months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors



Drip-off + UV


Perfect binding




Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
Wolf Brand
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Project Description

The Wolf Brand Book is a unique tool in which the new identity and brand strategy created for Wolf Oil is presented. Today's engines are highly sophisticated pieces of art. Wolf lubricants bring them to life, and provide them the vital energy to enhance their performance and endurance. To visually translate this concept, the engine parts were treated like high-detailed jewelry. The pure, clean and transparent splash of oil is literally like a vital fluid that bring them to life. The macroscopic images of oil help to translate the tagline "vital lubricant" and imitate the microscopic image of cellular life. The book is divided in 4 sections; the Strategy, the Brand Guidelines, the Graphical Language, the Visual Language, and a lot of examples in the Branding Applications.

Production Lesson(s)

The UV spot Varnish on dark images of the engine's parts was a bad idea as it tends to clip the parts from the black background (which was not the intention in the shoot: the shadow and the darkest part of the engines' parts was supposed to fade into the black background.)”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 26, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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